What exactly is a "Call to Action"?
If not the single most important element on your sales
page, then it's right up there with having a powerful
headline. There's no point getting visitors to your site if
they don't know what to do. If your visitor is confused
about what action you want them to take, they will get lost
in the confusion and leave.
Your sales copy must compel your visitors to action! And
it should be the action you desire. That's the whole
purpose of your sales page.
You don't get to have any personal interaction with your
potential buyers; you can't answer their questions and
handle their objections on the web. Your sales copy needs
to stand in for you… take your place; it has to do that job
on your behalf.
It's a vital role!
Your sales copy needs to tell your visitors what you have
to offer (your "feature" statement); it has to explain how
using your product will improve your visitors lives (your
"benefit" statement) and it has to create "value" in the
minds of your potential buyer. They have to feel that what
they will be getting is a bargain. If you can create strong
emotion around this…even better.
If your visitor can sense that you have their best
interests at heart, you have won half the battle. If your
sales copy is too slick and pushy you will turn them off.
Ninety-five percent of humans don't like to be sold. And
the five percent left are other sales people.
So speak directly to your visitor; let them know you
understand their needs. Let them know that providing
service and value is important to you.
You know the difference between "Features" and "Benefits"?
Features tell the reader what you have to offer. Benefits
are much more powerful… they tell them how your offer will
create a positive change in their lives.
A feature-benefit statement would go something like this:
This car has a smooth ride, but not too smooth. You wont
feel the bumps in the road but you'll still get the benefit
of great cornering!
Let your sales copy tell your visitors how your product or
service will be of benefit to them… and be sincere… no
smoke and mirrors! Make sure that what you are offering
will in fact live up to your promises or there won't be any
repeat business.
Do you want to learn the secrets the "Pros" use to generate
explosive growth in their MLMs?
To get the details... "Click Here"
Showing posts with label Sales copy. Show all posts
Showing posts with label Sales copy. Show all posts
Thursday, May 7, 2009
Friday, July 20, 2007
Critical Steps to Online Success -- How to Make your Squeeze Page Sell - Page Layout is Crucial to Success
You've probably noticed that most sales pages and squeeze
pages are centered on the screen and only take up around
70% of the screen width.
There's a reason for this!
People have trouble keeping track of their place in the
text if the columns are too wide. If they can't easily read
your copy they'll simply click away to another ad.
Break your text up into short paragraphs. If the text
comes in long paragraphs it looks daunting and possibly
even threatening. Most people don't like to tackle complex
material so if your copy gives that impression you'll lose
your reader.
It's also a good idea to keep your screen background color
white and just put a simple box around your text. A
completely white page is very welcoming and gives off a
nice clean fresh vibe. Readers find this welcoming.
On the other hand a black background may be more dramatic
but it comes off as dark and foreboding… the black forest
and the wicked witch syndrome1
And only use graphics or images if they really add to your
message. Perhaps a picture of yourself or your product will
add credibility… but then again, perhaps not. If you're in
doubt… leave them out. Unnecessary distractions on your
page will just take attention away from
your sales message. Same goes for animation, audio and
video.
If you really want to include a particular graphic or
effect then run some tests, with and without, and see which
brings the best results.
People don't care whether you're an amazing graphic
designer or not. They want to visit a website that looks
like something they're used to… something they can trust.
There's a great sense of comfort in getting what we expect.
Give your visitors what they're used to and it's your first
step toward winning their trust.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
pages are centered on the screen and only take up around
70% of the screen width.
There's a reason for this!
People have trouble keeping track of their place in the
text if the columns are too wide. If they can't easily read
your copy they'll simply click away to another ad.
Break your text up into short paragraphs. If the text
comes in long paragraphs it looks daunting and possibly
even threatening. Most people don't like to tackle complex
material so if your copy gives that impression you'll lose
your reader.
It's also a good idea to keep your screen background color
white and just put a simple box around your text. A
completely white page is very welcoming and gives off a
nice clean fresh vibe. Readers find this welcoming.
On the other hand a black background may be more dramatic
but it comes off as dark and foreboding… the black forest
and the wicked witch syndrome1
And only use graphics or images if they really add to your
message. Perhaps a picture of yourself or your product will
add credibility… but then again, perhaps not. If you're in
doubt… leave them out. Unnecessary distractions on your
page will just take attention away from
your sales message. Same goes for animation, audio and
video.
If you really want to include a particular graphic or
effect then run some tests, with and without, and see which
brings the best results.
People don't care whether you're an amazing graphic
designer or not. They want to visit a website that looks
like something they're used to… something they can trust.
There's a great sense of comfort in getting what we expect.
Give your visitors what they're used to and it's your first
step toward winning their trust.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Critical Steps to Online Success-How to Make your Squeeze Page Sell- Don't Confuse Your Visitors!
Don't make your visitors guess what they're supposed to do
on your site. You must give them a strong call to action
and tell them exactly what they need to do to get the
benefits you outline! That's what a squeeze page is all
about.
Next to having a powerful headline your call to action is
the most critical element of your sales page. There's no
point getting visitors to your site if they don't know what
to do. If your visitor is confused about what action you
want them to take, they will get lost in the confusion and
leave.
Layout the benefits for them in a way that will be easy
for them to understand. This isn't a contest where you
demonstrate your superior knowledge. Tell your visitor
"what's in it for them" in plain simple language.
It's a simple formula. You state the feature, follow it
with the benefit statement and then make the call to action.
Let's say you sell a stress-relief product. Your copy
might say something like this:
"After doing research and testing, I found a set of really
fabulous relaxation CD's that solved my recurring migraine
problems, improved my sleep, and increased my energy
levels-all in just a few days!
"Click here now to learn how these CD's can soothe your
troubles away and lead you to a more healthy and happy
life."
As simple as that!
Remember that your visitors came to your website because
they were searching for something on the web and it looked
like you could provide it. They are wondering whether what
you have to offer will fill their need.
So make sure your copy is easy to read! I can't stress
this enough.
As far as fonts go my research tells me this: stick with
Verdana font in full strength colors for your text wherever
possible. Verdana is considered the best font for reading
online and even the very basic video cards can display it.
Times New Roman may be the default Microsoft Font but on
screen Verdana is easier to read.
Remember: You're not trying to amuse or entertain with
your site. Your goal is to sell! Give your visitors great
sales copy that's easy to read, tell them exactly how to
access your product and you're half way there.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
on your site. You must give them a strong call to action
and tell them exactly what they need to do to get the
benefits you outline! That's what a squeeze page is all
about.
Next to having a powerful headline your call to action is
the most critical element of your sales page. There's no
point getting visitors to your site if they don't know what
to do. If your visitor is confused about what action you
want them to take, they will get lost in the confusion and
leave.
Layout the benefits for them in a way that will be easy
for them to understand. This isn't a contest where you
demonstrate your superior knowledge. Tell your visitor
"what's in it for them" in plain simple language.
It's a simple formula. You state the feature, follow it
with the benefit statement and then make the call to action.
Let's say you sell a stress-relief product. Your copy
might say something like this:
"After doing research and testing, I found a set of really
fabulous relaxation CD's that solved my recurring migraine
problems, improved my sleep, and increased my energy
levels-all in just a few days!
"Click here now to learn how these CD's can soothe your
troubles away and lead you to a more healthy and happy
life."
As simple as that!
Remember that your visitors came to your website because
they were searching for something on the web and it looked
like you could provide it. They are wondering whether what
you have to offer will fill their need.
So make sure your copy is easy to read! I can't stress
this enough.
As far as fonts go my research tells me this: stick with
Verdana font in full strength colors for your text wherever
possible. Verdana is considered the best font for reading
online and even the very basic video cards can display it.
Times New Roman may be the default Microsoft Font but on
screen Verdana is easier to read.
Remember: You're not trying to amuse or entertain with
your site. Your goal is to sell! Give your visitors great
sales copy that's easy to read, tell them exactly how to
access your product and you're half way there.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Critical Steps to Online Success-How to Make your Squeeze Page Sell-Create a Strong Call to Action
What exactly is a "Call to Action"?
If not the single most important element on your sales
page, then it's right up there with having a powerful
headline. There's no point getting visitors to your site if
they don't know what to do. If your visitor is confused
about what action you want them to take, they will get lost
in the confusion and leave.
Your sales copy must compel your visitors to action! And
it should be the action you desire. That's the whole
purpose of your sales page.
You don't get to have any personal interaction with your
potential buyers; you can't answer their questions and
handle their objections on the web. Your sales copy needs
to stand in for you… take your place; it has to do that job
on your behalf.
It's a vital role!
Your sales copy needs to tell your visitors what you have
to offer (your "feature" statement); it has to explain how
using your product will improve your visitors lives (your
"benefit" statement) and it has to create "value" in the
minds of your potential buyer. They have to feel that what
they will be getting is a bargain. If you can create strong
emotion around this…even better.
If your visitor can sense that you have their best
interests at heart, you have won half the battle. If your
sales copy is too slick and pushy you will turn them off.
Ninety-five percent of humans don't like to be sold. And
the five percent left are other sales people.
So speak directly to your visitor; let them know you
understand their needs. Let them know that providing
service and value is important to you.
You know the difference between "Features" and "Benefits"?
Features tell the reader what you have to offer. Benefits
are much more powerful… they tell them how your offer will
create a positive change in their lives.
A feature-benefit statement would go something like this:
"This car has a smooth ride, but not too smooth. You won't
feel the bumps in the road but you'll still get the benefit
of great cornering!"
Let your sales copy tell your visitors how your product or
service will be of benefit to them… and be sincere… no
smoke and mirrors! Make sure that what you are offering
will in fact live up to your promises or there won't be any
repeat business.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
If not the single most important element on your sales
page, then it's right up there with having a powerful
headline. There's no point getting visitors to your site if
they don't know what to do. If your visitor is confused
about what action you want them to take, they will get lost
in the confusion and leave.
Your sales copy must compel your visitors to action! And
it should be the action you desire. That's the whole
purpose of your sales page.
You don't get to have any personal interaction with your
potential buyers; you can't answer their questions and
handle their objections on the web. Your sales copy needs
to stand in for you… take your place; it has to do that job
on your behalf.
It's a vital role!
Your sales copy needs to tell your visitors what you have
to offer (your "feature" statement); it has to explain how
using your product will improve your visitors lives (your
"benefit" statement) and it has to create "value" in the
minds of your potential buyer. They have to feel that what
they will be getting is a bargain. If you can create strong
emotion around this…even better.
If your visitor can sense that you have their best
interests at heart, you have won half the battle. If your
sales copy is too slick and pushy you will turn them off.
Ninety-five percent of humans don't like to be sold. And
the five percent left are other sales people.
So speak directly to your visitor; let them know you
understand their needs. Let them know that providing
service and value is important to you.
You know the difference between "Features" and "Benefits"?
Features tell the reader what you have to offer. Benefits
are much more powerful… they tell them how your offer will
create a positive change in their lives.
A feature-benefit statement would go something like this:
"This car has a smooth ride, but not too smooth. You won't
feel the bumps in the road but you'll still get the benefit
of great cornering!"
Let your sales copy tell your visitors how your product or
service will be of benefit to them… and be sincere… no
smoke and mirrors! Make sure that what you are offering
will in fact live up to your promises or there won't be any
repeat business.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Subscribe to:
Posts (Atom)