How to Make your Squeeze Page Sell-Create a Strong Call to Action

What exactly is a "Call to Action"?

If not the single most important element on your sales
page, then it's right up there with having a powerful
headline. There's no point getting visitors to your site if
they don't know what to do. If your visitor is confused
about what action you want them to take, they will get lost
in the confusion and leave.

Your sales copy must compel your visitors to action! And
it should be the action you desire. That's the whole
purpose of your sales page.

You don't get to have any personal interaction with your
potential buyers; you can't answer their questions and
handle their objections on the web. Your sales copy needs
to stand in for you… take your place; it has to do that job
on your behalf.

It's a vital role!

Your sales copy needs to tell your visitors what you have
to offer (your "feature" statement); it has to explain how
using your product will improve your visitors lives (your
"benefit" statement) and it has to create "value" in the
minds of your potential buyer. They have to feel that what
they will be getting is a bargain. If you can create strong
emotion around this…even better.

If your visitor can sense that you have their best
interests at heart, you have won half the battle. If your
sales copy is too slick and pushy you will turn them off.
Ninety-five percent of humans don't like to be sold. And
the five percent left are other sales people.

So speak directly to your visitor; let them know you
understand their needs. Let them know that providing
service and value is important to you.

You know the difference between "Features" and "Benefits"?

Features tell the reader what you have to offer. Benefits
are much more powerful… they tell them how your offer will
create a positive change in their lives.

A feature-benefit statement would go something like this:

This car has a smooth ride, but not too smooth. You wont
feel the bumps in the road but you'll still get the benefit
of great cornering!

Let your sales copy tell your visitors how your product or
service will be of benefit to them… and be sincere… no
smoke and mirrors! Make sure that what you are offering
will in fact live up to your promises or there won't be any
repeat business.

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explosive growth in their MLMs?

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Critical Steps to Online Success - Create simple Web pages with MS Word

You can generate web pages using MS Word.

You don't need to know any HTML. It's quite simple for a
basic web page and they work really well.

Here's what you do…

Open a Word Document and Click "Insert" and then "Text Box".
A light grey box will appear on the page and your cursor
will become a little plus sign. Just position the Cursor
inside the gray box and drag it to draw a box the size you
want---say 6 inches (15 cm) square.

Now click on the box and center it using the centering
icon on the tool bar.

Now just start typing inside that box.

Some useful tips:

* Don't use the Tab key.
* Don't use quotation marks
* Use italics where you normally use quotes
* Don't enter a string of spaces.

You might type something like this:

__________________________________________
THIS IS YOUR DOWNLOAD PAGE

Welcome

Just click the link below and your FREE BOOK will open

Then just save it to your Hard Drive

Click Here-This is your Download Link
___________________________________________

Then just Center the text; use Verdana Bold font (you get
less issues for your visitors with a standard font); resize
the various lines and do the text in different websafe
colors…red,black and blue.

Now you want to highlight the line " Click Here-This is
your Download
Link", right click and select "Hyperlink". The Hyperlink
dialogue box will open and you type your webpage address
into the "Address Box" at the bottom.

I find it's best to enter the full web address:

Eg: "http://mywebsiteURL.com/downloadpage"

It can really be just that simple!

Click "File" and "Save As" and save it as a HTML file
(Word gives you this option).

NOTE: Don't select "Save as Webpage". This creates a
".mht" file which won't work so well for you.

You can call it "DownloadPage.html" or whatever else makes
you happy.

Now you want to check that everything is working fine so
go to Windows Explorer and double click on your HTML file
and it will open as a web page.

If the Text Box isn't centered then go back to the Word
Doc and center it again and re-save as HTML.

For a Squeeze Page you can Google "Free Squeeze Page
Software" and get a program that will produce a nice
professional looking "Squeeze Page" for you. You can then
open the HTML file in Microsoft Office Word (just "Right
Click" the file and select "open with" and then "Microsoft
Office Word") and edit it from there. Or you can get some
Free webpage "templates" and edit them in Word or a simple
HTML editor (again there's lots of free ones out there).

If you use Word to edit you just re-save the file as an
HTML file (not a Word file) and you're ready to rock and
roll.

Don't forget when you upload your files to also upload the
"Files Folder" that was created when you saved your Word
Doc as a HTML file. If you called your file
"DownloadPage.html" then the folder will be called
"DownloadPage_files".


Keep on winning

Regards

Jim

Do you want to learn how you can get off to a quick start
in Internet Marketing? Then read my fast start guide "3
Surefire Ways to Make Money Online".

Download it free here:
http://homebasedbusinessontheweb.com/cap/

Jim Keayes is an expert Internet Marketer. He coaches
internationally in how to build successful Home Based
Businesses Online.
You can visit his website at:
http://homebasedbusinessontheweb.com/