The most important person to see your sales page is the
visitor who has a need and is motivated to purchase
something to fill that need.
Your only job is to help your visitor find what they are
looking for. That's the real job of a professional sales
person. To give enough service and information to allow the
customer to make an informed decision as to whether your
product offers good value, is affordable to them and is
appropriate for their needs.
I see so many websites where the designer has gone off on
a wonderfully self gratifying, graphic design adventure and
completely forgotten about the needs of the reader.
The only purpose of your sales page is to communicate your
information to your visitor in a way that makes it truly
easy for them to reach the decision you desire; i.e. to
purchase your product or service or opt-in to your list if
it is truly a good solution for them. Everything else is
irrelevant ego gratification or just plain poor design.
And another thing!
Not everyone has amazing eyesight, so take this into
account too. I'm getting more and more long sighted. That
means I can't focus close up so I need to move my reading
material further and further away to be able to focus on
it. I like to wear reading glasses that allow me to focus
clearly on the screen from about three feet away. That's
about the standard distance for someone using a keyboard on
a slide out keyboard tray.
So what did you say… deal with it?
Well here's the thing: If you serve up text that is too
small or is in pale shades of grey or blue or green or,
heaven forbid, pink… people like me (and there's lots of
us) struggle to read it. We'll just close your page and
move on.
Don't make anything difficult for your reader. Don't do
anything to cause your visitor to leave your page before
they have had a chance to evaluate your offer.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Showing posts with label list. Show all posts
Showing posts with label list. Show all posts
Friday, July 20, 2007
Tuesday, July 17, 2007
Secrets of MLM Online Success - How Does Your MLM Company Rate to Build Online?
In an earlier article I laid out the characteristics of
the ideal MLM Company for online recruiting.
To recap in just a few words: For your MLM company to be
ideal for online recruitment it should offer the option for
visitors to enroll at the website without contacting you or
your company directly, for a cost under $50.
The closer your company comes to that, the more successful
you will be at online recruitment.
The more contacts you need to have with the prospect
before they sign up and the more expensive the entry fee
the less efficient is your process of recruitment in terms
of your time commitment.
Of course a higher entry level fee will attract associates
who can sustain a higher monthly maintenance fee and your
income can be achieved from a smaller downline.
Here we are just examining the efficiency of the actual
online recruitment process.
Here are some other areas to examine:
* Is your "company" reputable and highly regarded?
* Can prospects sign up as customers and buy products that
will be credited to you, from your pages on your company's
website, without talking with you?
* Is your product unique and highly regarded - do people
use it long term even if there's no compensation plan
involved.
* Does your product have longevity or is it a "flash in
the pan" wonder product with no real substance for the long
haul. In MLM you have to build for the long term.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
the ideal MLM Company for online recruiting.
To recap in just a few words: For your MLM company to be
ideal for online recruitment it should offer the option for
visitors to enroll at the website without contacting you or
your company directly, for a cost under $50.
The closer your company comes to that, the more successful
you will be at online recruitment.
The more contacts you need to have with the prospect
before they sign up and the more expensive the entry fee
the less efficient is your process of recruitment in terms
of your time commitment.
Of course a higher entry level fee will attract associates
who can sustain a higher monthly maintenance fee and your
income can be achieved from a smaller downline.
Here we are just examining the efficiency of the actual
online recruitment process.
Here are some other areas to examine:
* Is your "company" reputable and highly regarded?
* Can prospects sign up as customers and buy products that
will be credited to you, from your pages on your company's
website, without talking with you?
* Is your product unique and highly regarded - do people
use it long term even if there's no compensation plan
involved.
* Does your product have longevity or is it a "flash in
the pan" wonder product with no real substance for the long
haul. In MLM you have to build for the long term.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Secrets of MLM Online Success--The Ideal MLM Company for Online Recruiting
Not all MLM companies are created equal. Some are more
suited to online recruiting than others.
There are specific characteristics to look for when
choosing an MLM company to promote online or when deciding
to use the internet to generate leads for your existing MLM
opportunity.
First and foremost is this: are your prospects able to
enroll in your program without ever contacting you or
anyone at your MLM company.
This is the ideal situation because it is letting the
internet do 100% of the work for you while you focus on
your prospecting process.
The "Ideal Online MLM Company" will have the following in
place:
* A powerful sales page with opt-in form so that when your
prospects enter the site to explore the opportunity their
names have been added to your prospect list for follow-up.
* A low cost short term trial offer so they can "test
drive" the business before making a full commitment. This
should be less than $5 and for a period of no more than 3
weeks. We want this to be very affordable and to give them
sufficient time (but not too much) to evaluate the
opportunity before making a decision.
*It is way better to have a small cost associated with
the trial period because it is a filtering process.
Prospects who are willing to enter their credit card
information and pay a small fee have declared that their
level of interest is quite high.
* Powerful audio, video and print presentations to help
them assess whether your opportunity would be appropriate
for them.
" A series of follow-up emails in place to keep the
visitor interested.
* Notification to you immediately they enroll at your site
and again when they enter into the trial period, so you can
begin your own follow up by either email or phone or both
if you so choose.
* A sign up fee of $50 or less which covers the first
months maintenance fee and a maintenance fee of $50 or less
per month.
A second series of emails for the trial period that in
some way incorporates the fear of loss.
There is a company exposing me to this at the moment and
although I don't like their program I must admit it has a
very powerful psychological pull. I get a strong feeling
of: "I don't want to miss out".
I know it will take more associates on your team to
develop volume in a program with low monthly maintenance
requirements like this, but it lends itself much better to
online promotion.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
suited to online recruiting than others.
There are specific characteristics to look for when
choosing an MLM company to promote online or when deciding
to use the internet to generate leads for your existing MLM
opportunity.
First and foremost is this: are your prospects able to
enroll in your program without ever contacting you or
anyone at your MLM company.
This is the ideal situation because it is letting the
internet do 100% of the work for you while you focus on
your prospecting process.
The "Ideal Online MLM Company" will have the following in
place:
* A powerful sales page with opt-in form so that when your
prospects enter the site to explore the opportunity their
names have been added to your prospect list for follow-up.
* A low cost short term trial offer so they can "test
drive" the business before making a full commitment. This
should be less than $5 and for a period of no more than 3
weeks. We want this to be very affordable and to give them
sufficient time (but not too much) to evaluate the
opportunity before making a decision.
*It is way better to have a small cost associated with
the trial period because it is a filtering process.
Prospects who are willing to enter their credit card
information and pay a small fee have declared that their
level of interest is quite high.
* Powerful audio, video and print presentations to help
them assess whether your opportunity would be appropriate
for them.
" A series of follow-up emails in place to keep the
visitor interested.
* Notification to you immediately they enroll at your site
and again when they enter into the trial period, so you can
begin your own follow up by either email or phone or both
if you so choose.
* A sign up fee of $50 or less which covers the first
months maintenance fee and a maintenance fee of $50 or less
per month.
A second series of emails for the trial period that in
some way incorporates the fear of loss.
There is a company exposing me to this at the moment and
although I don't like their program I must admit it has a
very powerful psychological pull. I get a strong feeling
of: "I don't want to miss out".
I know it will take more associates on your team to
develop volume in a program with low monthly maintenance
requirements like this, but it lends itself much better to
online promotion.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Friday, June 22, 2007
Critical Steps to Online Success--Generate your List Settings at AWeber
I'm talking about AWeber here because that's my main
Autoresponder.
I think I must be going mental to take on this task of
guiding you through this without the help of diagrams, but
let's see how we go. When I first got started with AWeber I
remember it was a pretty confusing experience.
Actually I find all Autoresponders are lacking in really
clear documentation that a stumbling idiot like myself can
understand.
So open the AWeber website at http://www.aweber.com/
and if you haven't already done so, go to the web form at
the bottom of the page and setup up your free 30 day test
drive. This truly is free and they are really good about
canceling if that's what you choose to do.
But don't do this yet unless you are now ready to get
started and take your squeeze page live. You don't want to
waste your 30 day free trial.
Once you've set up your account you log-in to the member
area.
You will be on the "home" page. Across the top you will
see a blue navigation bar with a yellow navigation bar
directly below it. Left click on the "list settings" tab in
the blue area and then left click on the "Settings" tab at
the far left hand side of the yellow area.
The first thing to do here is to give your list a name. I
tend to operate with just one list and use the "Form Name"
designator to separate out where the leads came from…more
on this later. The name can be anything you like but should
be somewhat meaningful to you. For now you could call it
"mymainlist". You can always change it later.
You then enter a short list description such as "My Web
Business Newsletter". Make the name professional because it
will be viewable on your "unsubscribe page". Now check
"Allow Multiple Unsubscribe", enter your company name and
your main website URL and you're done with this phase of
the setup.
We'll revisit this topic and deal with "Verified Opt-in"
and "Custom Fields in another article.
Learn how to make it big on the Internet! Read my fast
start guide "3 Surefire Ways to Make Money Online".
Download it free here:
http://homebasedbusinessontheweb.com/cap/
Keep on Winning
Regards
Jim
Autoresponder.
I think I must be going mental to take on this task of
guiding you through this without the help of diagrams, but
let's see how we go. When I first got started with AWeber I
remember it was a pretty confusing experience.
Actually I find all Autoresponders are lacking in really
clear documentation that a stumbling idiot like myself can
understand.
So open the AWeber website at http://www.aweber.com/
and if you haven't already done so, go to the web form at
the bottom of the page and setup up your free 30 day test
drive. This truly is free and they are really good about
canceling if that's what you choose to do.
But don't do this yet unless you are now ready to get
started and take your squeeze page live. You don't want to
waste your 30 day free trial.
Once you've set up your account you log-in to the member
area.
You will be on the "home" page. Across the top you will
see a blue navigation bar with a yellow navigation bar
directly below it. Left click on the "list settings" tab in
the blue area and then left click on the "Settings" tab at
the far left hand side of the yellow area.
The first thing to do here is to give your list a name. I
tend to operate with just one list and use the "Form Name"
designator to separate out where the leads came from…more
on this later. The name can be anything you like but should
be somewhat meaningful to you. For now you could call it
"mymainlist". You can always change it later.
You then enter a short list description such as "My Web
Business Newsletter". Make the name professional because it
will be viewable on your "unsubscribe page". Now check
"Allow Multiple Unsubscribe", enter your company name and
your main website URL and you're done with this phase of
the setup.
We'll revisit this topic and deal with "Verified Opt-in"
and "Custom Fields in another article.
Learn how to make it big on the Internet! Read my fast
start guide "3 Surefire Ways to Make Money Online".
Download it free here:
http://homebasedbusinessontheweb.com/cap/
Keep on Winning
Regards
Jim
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