Having a Squeeze Page up and hosted is one thing; driving
traffic to the page is a different challenge all together.
But how do you get your visitors to take action and opt-in
to your offer?
Here is the most important thing you can do.! It's pretty
simple but it will greatly improve your site conversion
figures… guaranteed!
Write a powerful attention-grabbing headline:
Your headline far and away is the most critical copy on
your web page!
Your headline should be right at the very top center of
your page. It needs to be in a large font size and
experiment has proven that "red" is the best color.
You must grab your visitor's attention and you have 7
seconds to do it… well maybe 10 seconds! You want them to
see that you've got the perfect solution to their problem.
Your headline needs to be "benefit rich". It needs to tell
them exactly how what you have to offer will be of value to
them.
You know the difference between "Features" and "Benefits"?
Features tell the reader what you have to offer. Benefits
are much more powerful… they tell them how your offer will
create a positive change in their lives.
You want your headline to let your visitors know exactly
how your site will make their lives easier... save them
money... save them time... increase their income... or
simply make them feel better.
Use formatting variations like bold fonts, underling,
italics etc to give your benefits more presence… you want
them to hit the visitor in the eye and rivet their
attention.
But be sparing… don't get too fancy. You don't want to
come off as an amateur.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Showing posts with label fonts. Show all posts
Showing posts with label fonts. Show all posts
Friday, July 20, 2007
Critical Steps to Online Success-How to Make your Squeeze Page Sell-Don't get too Fancy with the Design.
Besides looking amateurish, a fussy site design will
confuse your visitor.
You've seen those sites with all sorts of graphics on the
background and lots of flash videos going off all over the
place. They demonstrate that the site designer knows their
stuff but the visitor has no idea what you want them to do;
and often the background graphics obscure your content so
it can't be easily read.
Keep it simple!
Choose one or two, maybe three colors and a couple of
fonts and stick with that design. Nothing looks worse than
a jumbled array of colors, fonts and styles. And absolutely
don't add textures or dark colored backgrounds; the test
becomes too difficult to read.
People like to get what they expect… what they're used to;
we don't really like surprises. Your visitors are used to
reading dark print on a light background… so give it to
them.
Don't use more than three colors plus maybe some yellow
for highlighting; and make sure your colors are web safe.
Lot's of internet users are still working with computers
that have very basic video cards. If you go throwing
sophisticated color shades and tints at them you'll
completely lose the dramatic effect you were trying to
generate by the time a very basic VGA video card gets to
interpret it on the screen.
What are web safe colors?
Basically they're the original 16 colors that came with
Dos. If you just stick with your basic black, red, blue,
dark blue and yellow you'll never get into trouble with
font colors.
Your visitors came to your website because they were
searching for something on the web. They clicked on your
site listing in the search engine page. They really hope
you can fill their need.
Give them great sales copy that's easy to read and you're
half way there!
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
confuse your visitor.
You've seen those sites with all sorts of graphics on the
background and lots of flash videos going off all over the
place. They demonstrate that the site designer knows their
stuff but the visitor has no idea what you want them to do;
and often the background graphics obscure your content so
it can't be easily read.
Keep it simple!
Choose one or two, maybe three colors and a couple of
fonts and stick with that design. Nothing looks worse than
a jumbled array of colors, fonts and styles. And absolutely
don't add textures or dark colored backgrounds; the test
becomes too difficult to read.
People like to get what they expect… what they're used to;
we don't really like surprises. Your visitors are used to
reading dark print on a light background… so give it to
them.
Don't use more than three colors plus maybe some yellow
for highlighting; and make sure your colors are web safe.
Lot's of internet users are still working with computers
that have very basic video cards. If you go throwing
sophisticated color shades and tints at them you'll
completely lose the dramatic effect you were trying to
generate by the time a very basic VGA video card gets to
interpret it on the screen.
What are web safe colors?
Basically they're the original 16 colors that came with
Dos. If you just stick with your basic black, red, blue,
dark blue and yellow you'll never get into trouble with
font colors.
Your visitors came to your website because they were
searching for something on the web. They clicked on your
site listing in the search engine page. They really hope
you can fill their need.
Give them great sales copy that's easy to read and you're
half way there!
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
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