The most important person to see your sales page is the
visitor who has a need and is motivated to purchase
something to fill that need.
Your only job is to help your visitor find what they are
looking for. That's the real job of a professional sales
person. To give enough service and information to allow the
customer to make an informed decision as to whether your
product offers good value, is affordable to them and is
appropriate for their needs.
I see so many websites where the designer has gone off on
a wonderfully self gratifying, graphic design adventure and
completely forgotten about the needs of the reader.
The only purpose of your sales page is to communicate your
information to your visitor in a way that makes it truly
easy for them to reach the decision you desire; i.e. to
purchase your product or service or opt-in to your list if
it is truly a good solution for them. Everything else is
irrelevant ego gratification or just plain poor design.
And another thing!
Not everyone has amazing eyesight, so take this into
account too. I'm getting more and more long sighted. That
means I can't focus close up so I need to move my reading
material further and further away to be able to focus on
it. I like to wear reading glasses that allow me to focus
clearly on the screen from about three feet away. That's
about the standard distance for someone using a keyboard on
a slide out keyboard tray.
So what did you say… deal with it?
Well here's the thing: If you serve up text that is too
small or is in pale shades of grey or blue or green or,
heaven forbid, pink… people like me (and there's lots of
us) struggle to read it. We'll just close your page and
move on.
Don't make anything difficult for your reader. Don't do
anything to cause your visitor to leave your page before
they have had a chance to evaluate your offer.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Showing posts with label opt-in. Show all posts
Showing posts with label opt-in. Show all posts
Friday, July 20, 2007
Tuesday, July 17, 2007
Secrets of MLM Online Success--The Ideal MLM Company for Online Recruiting
Not all MLM companies are created equal. Some are more
suited to online recruiting than others.
There are specific characteristics to look for when
choosing an MLM company to promote online or when deciding
to use the internet to generate leads for your existing MLM
opportunity.
First and foremost is this: are your prospects able to
enroll in your program without ever contacting you or
anyone at your MLM company.
This is the ideal situation because it is letting the
internet do 100% of the work for you while you focus on
your prospecting process.
The "Ideal Online MLM Company" will have the following in
place:
* A powerful sales page with opt-in form so that when your
prospects enter the site to explore the opportunity their
names have been added to your prospect list for follow-up.
* A low cost short term trial offer so they can "test
drive" the business before making a full commitment. This
should be less than $5 and for a period of no more than 3
weeks. We want this to be very affordable and to give them
sufficient time (but not too much) to evaluate the
opportunity before making a decision.
*It is way better to have a small cost associated with
the trial period because it is a filtering process.
Prospects who are willing to enter their credit card
information and pay a small fee have declared that their
level of interest is quite high.
* Powerful audio, video and print presentations to help
them assess whether your opportunity would be appropriate
for them.
" A series of follow-up emails in place to keep the
visitor interested.
* Notification to you immediately they enroll at your site
and again when they enter into the trial period, so you can
begin your own follow up by either email or phone or both
if you so choose.
* A sign up fee of $50 or less which covers the first
months maintenance fee and a maintenance fee of $50 or less
per month.
A second series of emails for the trial period that in
some way incorporates the fear of loss.
There is a company exposing me to this at the moment and
although I don't like their program I must admit it has a
very powerful psychological pull. I get a strong feeling
of: "I don't want to miss out".
I know it will take more associates on your team to
develop volume in a program with low monthly maintenance
requirements like this, but it lends itself much better to
online promotion.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
suited to online recruiting than others.
There are specific characteristics to look for when
choosing an MLM company to promote online or when deciding
to use the internet to generate leads for your existing MLM
opportunity.
First and foremost is this: are your prospects able to
enroll in your program without ever contacting you or
anyone at your MLM company.
This is the ideal situation because it is letting the
internet do 100% of the work for you while you focus on
your prospecting process.
The "Ideal Online MLM Company" will have the following in
place:
* A powerful sales page with opt-in form so that when your
prospects enter the site to explore the opportunity their
names have been added to your prospect list for follow-up.
* A low cost short term trial offer so they can "test
drive" the business before making a full commitment. This
should be less than $5 and for a period of no more than 3
weeks. We want this to be very affordable and to give them
sufficient time (but not too much) to evaluate the
opportunity before making a decision.
*It is way better to have a small cost associated with
the trial period because it is a filtering process.
Prospects who are willing to enter their credit card
information and pay a small fee have declared that their
level of interest is quite high.
* Powerful audio, video and print presentations to help
them assess whether your opportunity would be appropriate
for them.
" A series of follow-up emails in place to keep the
visitor interested.
* Notification to you immediately they enroll at your site
and again when they enter into the trial period, so you can
begin your own follow up by either email or phone or both
if you so choose.
* A sign up fee of $50 or less which covers the first
months maintenance fee and a maintenance fee of $50 or less
per month.
A second series of emails for the trial period that in
some way incorporates the fear of loss.
There is a company exposing me to this at the moment and
although I don't like their program I must admit it has a
very powerful psychological pull. I get a strong feeling
of: "I don't want to miss out".
I know it will take more associates on your team to
develop volume in a program with low monthly maintenance
requirements like this, but it lends itself much better to
online promotion.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Wednesday, June 20, 2007
CRITICAL STEPS TO ONLINE SUCCESS--Write a "Thank you" email for your Auto-responder
Once you have some articles in the mill or some emails or Pay-per-Click programs running you will start getting visitors to your Opt-in web page where you will be offering your new FREE eBook.
You need to be ready for them!
What will you need to have in place?
You'll need your website up and running with your Opt-in page active and all of the links on it working…including the links to and from your Auto-responder.
You'll need a Download page on your site with a link to your free eBook so your visitors can download it once they opt-in.
And you'll need a thank you email in place at your Auto- responder. This email should tell them about the "Verification Email" they will receive and the importance of clicking the verification link and what to expect afterward.
Most reputable Auto-responders insist on this "double opt- in" step before they will add the respondent to your list.
This verification process is essential to keep us onside with the Can-Spam laws. The fines for spamming can be quite steep and an infringement can really set your business back. The "double opt-in" process ensures that we are in compliance and can argue from strength if a complaint should be lodged.
After your visitor verifies their request I like to simplify the process by immediately sending them the download page with the download link and instructions on how to download. This by-passes another email containing the download link and makes it faster for everyone.
Here's some sample text that I use-you can copy it or modify it however you like:
_________________________________
Hi There, Thanks for your interest!
Here's what you need to do now!
Go to your Email Account
You will find an "Email" in your Inbox.
The Email will arrive from "Your Website Name" and the Subject Line will say:
"Please verify your recent request for information"
All you need to do is "Click the link in the email" and your Download Instructions will be sent to you immediately. We do this to "protect your privacy" and make sure that it was in fact you who requested this information.
Note: If you somehow made an error in entering your email address just "Click Here" and re-enter your Contact Information now.
___________________________
Now this is perhaps a little more than you feel you need but you get the general idea.
Keep on Winning
Regards
Jim
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