How to Make your Squeeze Page Sell-Create a Strong Call to Action

What exactly is a "Call to Action"?

If not the single most important element on your sales
page, then it's right up there with having a powerful
headline. There's no point getting visitors to your site if
they don't know what to do. If your visitor is confused
about what action you want them to take, they will get lost
in the confusion and leave.

Your sales copy must compel your visitors to action! And
it should be the action you desire. That's the whole
purpose of your sales page.

You don't get to have any personal interaction with your
potential buyers; you can't answer their questions and
handle their objections on the web. Your sales copy needs
to stand in for you… take your place; it has to do that job
on your behalf.

It's a vital role!

Your sales copy needs to tell your visitors what you have
to offer (your "feature" statement); it has to explain how
using your product will improve your visitors lives (your
"benefit" statement) and it has to create "value" in the
minds of your potential buyer. They have to feel that what
they will be getting is a bargain. If you can create strong
emotion around this…even better.

If your visitor can sense that you have their best
interests at heart, you have won half the battle. If your
sales copy is too slick and pushy you will turn them off.
Ninety-five percent of humans don't like to be sold. And
the five percent left are other sales people.

So speak directly to your visitor; let them know you
understand their needs. Let them know that providing
service and value is important to you.

You know the difference between "Features" and "Benefits"?

Features tell the reader what you have to offer. Benefits
are much more powerful… they tell them how your offer will
create a positive change in their lives.

A feature-benefit statement would go something like this:

This car has a smooth ride, but not too smooth. You wont
feel the bumps in the road but you'll still get the benefit
of great cornering!

Let your sales copy tell your visitors how your product or
service will be of benefit to them… and be sincere… no
smoke and mirrors! Make sure that what you are offering
will in fact live up to your promises or there won't be any
repeat business.

Do you want to learn the secrets the "Pros" use to generate
explosive growth in their MLMs?

To get the details... "Click Here"

Critical Steps to Online Success-The Absolute Best Way to Build Your List!

The most Critical Step to online success is to build your
list. Long term this will pay you more than anything else
you may do.

Why is that?

Because it's yours! You built it, you own it and if you
treat your clients well they will stay with you forever.

Article Marketing is without doubt the absolute best way
to build your list.

Have you tried it but find you're not having any success?

Are your articles not getting opened?

Do you want to know how to get your articles read and how
to get click thrus from readers?

Well there's a knack to it!

It's all in how you set up your article! Once you start
doing it right those click thrus will really start to click!

Here's what you do…

1. You must have a great title:

Getting your articles opened is all about the title. A
great title will grab your visitor's attention and they'll
click your article to see what's inside. A great title
grabs their interest-it tells the reader what they can
learn in the article, and it also arouses curiosity.

So what is a great title?

Great titles have clarity and directness. They stand up
and yell "action". They don't waffle around. They ask a
question…they promise a great outcome…they make a call to
action. They say: "Open "me" and your problems will be
solved."!

Visit a few of the article directories and look at their
"most read articles" page. There's a striking difference in
the directness and clarity of these titles versus articles
in general.

2. You must have a great opening paragraph:

Your first sentence or set of sentences must be just as
powerful as your title. You can't afford to disappoint your
reader. Tell them what they're going to get from your
article and why this will be a benefit to them.

If you don't do this your reader will feel let down…you
haven't provided what you promised… they'll click away and
look somewhere else.

3. You must continue to hold your readers' attention:
After the promise of the title and the opening paragraph
you must continue to hold your readers' attention. You must
now fulfill their expectations. Your information must be
concise, informative and to the point.

Give your reader useful information; information that can
be immediately put into action. Your purpose is wherever
possible to provide information that will make a positive
change in your readers life. You don't need to teach them
everything about the topic… that's probably a life times
work. One article of a few hundred words can't accomplish
this.

But, whatever you write…make it count. Don't just throw up
an article to get another one in the mill. People will come
to expect quality if that's what you provide and they'll
continue to look for your articles and be excited to read
them.

4. Place a compelling call to action in your bio:

At the end of the article you must place a compelling call
to action. You can also refer them to your link from the
body of your article; something like: "for more info click
my link below".

Don't just put your name and accomplishments and a link
in your bio… include a call to action. Tell the reader to
click through to your site for more information on the
topic. Tell them the benefits they can receive from your
site. Then add the link to your site. After that, put
your bio information--and your link again, or another if
you have two sites or two interesting pages.

Would you like to learn the secrets to start and run a Successful Online Business?

I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.

You can Download it FREE here: "The Secret Magic of Article Writing"

You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"

Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.

Critical Steps to Online Success - Want More Traffic At Your Website?

You know my thinking on this: If you do nothing else each
day, you must move forward on building your list-it's your
most Critical Step in the marketing chain.

And getting more traffic to your opt-in page is the way to
speed it up.
And by now you know that I believe article marketing is
the best way to make this happen.

Maybe you've tried article marketing, your articles
getting opened, but you're not getting click thrus to your
squeeze page?

Let's see what we can do to fix that…

First the good news: "you're doing something right"; you
must be writing titles that are attracting traffic to your
article or you wouldn't have any readers.

One reason that you aren't getting clicks on your link
might be that the reader isn't getting that far. You could
be losing them in the first couple of paragraphs.

Your first sentence or set of sentences must be almost as
powerful as your title. You can't afford to disappoint your
reader. Tell them what they're going to get from your
article and why this will be a benefit to them.

If you don't do this your reader will feel let down…you
haven't provided what you promised… they'll click away and
look somewhere else.

There's an old army adage that goes like this:

"Tell them what you're going to tell them; tell it to
them; then recap and tell them what you told them."

If you adopt this formula you'll have great success with
your article writing…but remember to keep the recap
short…maybe just one sentence or a short paragraph.

Let's say this is your title:

"Want to take Great Photographs? Is your camera letting
you down? Here's how to test it…"

You might start your article something like this:
______________________________________________________
Are you not very happy with how your photo shots are
coming out lately?

Would you like some help?

I have found that in all endeavors the best tools bring
the best results.

It just might be that your camera is falling down on the
job!

Here's a way to test your camera to find out if it really
is the culprit:

***Now you add some info on how to do this***
.
.
.

Then quickly you wrap it up:

If these tests indicate your camera is at fault you can
take steps to upgrade. Otherwise you need to look further.
Click my link below for more information.
______________________________________________________

See how we followed the formula here?

We introduced the topic in a way that created interest in
the solution, we gave the solution and we wrapped it up.

Would you like to learn the secrets to start and run a Successful Online Business?

I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.

You can Download it FREE here: "The Secret Magic of Article Writing"

You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"

Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.

Critical Steps To Online Success--Do You Need Help Building Your List?

Have you been trying to build your list, but it's just not
happening?

Have you tried article writing but that didn't work either?

Are your articles getting opened, but you're not getting
click thrus to your squeeze page?

There could be a number of reasons for this.

If your articles are getting opened then your title must
be OK.

The next critical step is to have 2 or 3 short strong
opening sentences or paragraphs…I've covered how to do this
in an earlier article…you can probably find it if you
search my name in the index.

If you've done both those things and you're still not
getting many click thrus then you are losing them in the
body…the "information segment" of your article.

After the promise of the title and the opening paragraph
you must continue to hold your readers' attention. You must
now fulfill their expectations. Your information must be
concise, informative and to the point.
Give your reader information that will be useful to them;
information that can be immediately put into action. Your
purpose is wherever possible to provide information that
will make a positive change in your reader's life.

But, whatever you write…make it count!

This is a performance you are staging…your reader is your
audience!

Have you ever been to a comedy show where the comic
started to lose the audience? Often good manners will keep
them in their seats for awhile but eventually if it gets
bad enough they will leave.

You don't have the saving grace of good manners to keep
your audience reading your article. If you're not
delivering the goods in an interesting, informative and
professional manner they will click away and look elsewhere.

If you think this might be an issue for you then perhaps
you need to take some writing lessons?

Meantime, here are a few ideas that might help:

Create a plan for your article: opening, body, closing. A
length of 300 to 500 words is a good size article.

Then set out 3 or 4 main points that you wish to cover in
the body of your article, organize them into an order that
lets the ideas flow, and devote a segment or paragraph to
each.

Use numbered points if appropriate.

Break up your paragraphs-keep them short.

People don't like reading text in big blocks; it's hard to
keep your place. So make sure there's lots of white space.
I like to use semi-colons, dashes and 3 dots to allow me to
make a series of short strong statements rather than a long
run-on sentence.

Vary your sentence lengths…short, medium and long.

Make statements and let them stand out as a single line.

Don't repeat words in close proximity to each other.
And finally: "write in haste and correct at leisure". If
the ideas are flowing just get them down fast. You can
easily come back and clean it up later.

Would you like to learn the secrets to start and run a Successful Online Business?

I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.

You can Download it FREE here: "The Secret Magic of Article Writing"

You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"

Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.

Critical Steps to Online Success-How to Make your Squeeze Page Sell- Don't Confuse Your Visitors!

Don't make your visitors guess what they're supposed to do
on your site. You must give them a strong call to action
and tell them exactly what they need to do to get the
benefits you outline! That's what a squeeze page is all
about.

Next to having a powerful headline your call to action is
the most critical element of your sales page. There's no
point getting visitors to your site if they don't know what
to do. If your visitor is confused about what action you
want them to take, they will get lost in the confusion and
leave.

Layout the benefits for them in a way that will be easy
for them to understand. This isn't a contest where you
demonstrate your superior knowledge. Tell your visitor
"what's in it for them" in plain simple language.

It's a simple formula. You state the feature, follow it
with the benefit statement and then make the call to action.

Let's say you sell a stress-relief product. Your copy
might say something like this:

"After doing research and testing, I found a set of really
fabulous relaxation CD's that solved my recurring migraine
problems, improved my sleep, and increased my energy
levels-all in just a few days!

"Click here now to learn how these CD's can soothe your
troubles away and lead you to a more healthy and happy
life."

As simple as that!

Remember that your visitors came to your website because
they were searching for something on the web and it looked
like you could provide it. They are wondering whether what
you have to offer will fill their need.

So make sure your copy is easy to read! I can't stress
this enough.

As far as fonts go my research tells me this: stick with
Verdana font in full strength colors for your text wherever
possible. Verdana is considered the best font for reading
online and even the very basic video cards can display it.
Times New Roman may be the default Microsoft Font but on
screen Verdana is easier to read.

Remember: You're not trying to amuse or entertain with
your site. Your goal is to sell! Give your visitors great
sales copy that's easy to read, tell them exactly how to
access your product and you're half way there.

Learn the "3 Surefire Ways to make Money Online"

http://homebasedbusinessontheweb.com/cap/

Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.

Critical Steps to Online Success-How to Make your Squeeze Page Sell-Create a Strong Call to Action

What exactly is a "Call to Action"?

If not the single most important element on your sales
page, then it's right up there with having a powerful
headline. There's no point getting visitors to your site if
they don't know what to do. If your visitor is confused
about what action you want them to take, they will get lost
in the confusion and leave.

Your sales copy must compel your visitors to action! And
it should be the action you desire. That's the whole
purpose of your sales page.

You don't get to have any personal interaction with your
potential buyers; you can't answer their questions and
handle their objections on the web. Your sales copy needs
to stand in for you… take your place; it has to do that job
on your behalf.

It's a vital role!

Your sales copy needs to tell your visitors what you have
to offer (your "feature" statement); it has to explain how
using your product will improve your visitors lives (your
"benefit" statement) and it has to create "value" in the
minds of your potential buyer. They have to feel that what
they will be getting is a bargain. If you can create strong
emotion around this…even better.

If your visitor can sense that you have their best
interests at heart, you have won half the battle. If your
sales copy is too slick and pushy you will turn them off.
Ninety-five percent of humans don't like to be sold. And
the five percent left are other sales people.

So speak directly to your visitor; let them know you
understand their needs. Let them know that providing
service and value is important to you.

You know the difference between "Features" and "Benefits"?

Features tell the reader what you have to offer. Benefits
are much more powerful… they tell them how your offer will
create a positive change in their lives.

A feature-benefit statement would go something like this:

"This car has a smooth ride, but not too smooth. You won't
feel the bumps in the road but you'll still get the benefit
of great cornering!"

Let your sales copy tell your visitors how your product or
service will be of benefit to them… and be sincere… no
smoke and mirrors! Make sure that what you are offering
will in fact live up to your promises or there won't be any
repeat business.

Learn the "3 Surefire Ways to make Money Online"

http://homebasedbusinessontheweb.com/cap/

Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.

Critical Steps to Online Success--Design your Squeeze Page and attach your Web Form (or Opt-in Box)

You're now ready for a very exciting step.

It's time to get your website up and running.

First you will need to design your Squeeze Page and attach
your Web Form to allow visitors to register for you FREE
Book and Newsletter.

So just what is a squeeze page? A squeeze page very simply
is a "call to action". You want your visitor to opt-in to
your list.

A squeeze page is a web page whose only function is to
provide a page where visitors can opt-in to your list and
get your material. And it should be purely that. You don't
want to confuse your visitors by having other outbound
links on the page.

You have "one" single call to action on your squeeze page.
It should be very clear exactly what you want your visitor
to do. You want them to fill in the web form and subscribe
to your list so they can get their fee gift…and that's all!
Your opt-in rate will be significantly reduced if your
visitor is confused. So absolutely… no AdSense ads on the
squeeze page and no other links…not even to your main
website.

What do you put on your squeeze page?

1.A headline describing what your offer is about.

2.A few bullet points describing the benefits of your
offer.

3.Simple instructions on how to fill out the web form.

4.And of course the web form itself.

Your Auto-responder provider will have instructions on
their site to help you attach your web form.

Setting up your web form (or opt-in box as it is often
called) can be more complex than you may think.

If you think you might need help with this then see my
article:

"Internet MLM - Getting Started With the AWeber Auto
Responder"

Just copy and paste that title (without the quotes) into
the Google search bar and my article will be the first
entry returned. It will help you over a few of the more
confusing aspects of the process.

Once you are happy with your Web Form you simply paste the
HTML code into your Squeeze Page code where you want it to
appear on the page.

Learn how to make it big on the Internet! Read my fast
start guide "3 Surefire Ways to Make Money Online".

Download it free here:
http://homebasedbusinessontheweb.com/cap/

Keep on Winning

Regards

Jim