"How can I afford employees? I'm just a One-Woman Show--I just got started."
Doesn't matter! We have to find a way to multiply our
efforts if we're going to succeed big time in any business.
Technology can help us do that. But sometimes we don't see
the potential unless someone points it out to us.
For instance how could "writing an article" multiply our
efforts?
When I first understood this principle I was amazed…it's
such a perfect concept.
We write an article and post it to an Article Directory
and our Blog. Say it takes an hour to get all that done
(less as you get practiced). And that's all we do.
But that one article gets multiplied over and over. Say
only 100 people read your original posting over a two month
time period. A newsletter writers need content for their
letter. They pick up your article and post it on their site
and send it out in their publication to 5000 people on
their list. Now 5100 people are reading your one article.
The posting of your article on the new site gets indexed in
the search engines and you have another presence on the
web. Others pick it up and it grows and grows.
You "ping" your blog. With the click of a mouse you advise
20 to 100 RSS feeders that there's a new posting on your
blog. It hits the "RSS feed readers" of thousands of blog
readers, some of them read your article and either use it
in their publication or pass it on.
One click of the mouse and you've made all that
happen…that's leverage.
So what have we got? You wrote one article and posted it
to one article directory and to your Blog and you "pinged"
your Blog once.
You worked for one hour and now thousands of people from
all around the world are potentially reading your article.
Some of them will click your link and join your email list.
Do you need to do anything yet?
No, just sit back, or continue sleeping or sunbathing or
whatever you need to do. It's all being handled in the
background.
Because we can leverage again by using an autoresponder to
build our list.
Your autoresponder is always on the job waiting for
something to do-the perfect employee. Your autoresponder
will add the new person to your list and label them
correctly. It will send them your sequence of pre-written
emails welcoming them, educating them and eventually
offering them a product for purchase that could be
appropriate for their use.
That's leverage in action!
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Showing posts with label one man show. Show all posts
Showing posts with label one man show. Show all posts
Wednesday, July 4, 2007
You hear it all the time: "You've gotta have Leverage. You can only do so much yourself."
Critical Steps to Online Success-How do you create "leverage" Online in a "One-man-Show"?
But how do you create leverage in a one man or one woman
show?
Well three ways really:
1. You start as a one man show and you recruit some people
to operate as independent contractors (not employees) to
help you.
You want "contractors" not "employees" to avoid all of the
benefits and reporting and fixed payroll risk that goes
with having employees. You support and train them and you
earn an override on the efforts of each. Say you recruit 10
contractors. You work an hour and they each work an hour
and there are 11 hours being expended in your business.
They keep most of the money from their efforts but a small
percentage flows back to you. That's how a Real Estate
Agency etc. works and it's how "Network Marketing" works to
create leverage.
2. You harness technology to multiply your efforts.
The introduction of the Windmill and the Water Wheel
allowed one person to harness technology and create the
output of many.
3. You do both!
How does technology create leverage in our business?
Technology will do the work we don't have time to do
ourselves, much cheaper and much more accurately and
efficiently than we humans can do it.
A simple photocopier (which we all take so much for
granted now) replaces the efforts of thousands of copyists
and does it all with the click of a button. Email is so
much less time consuming than snail mail. Sending email to
a list sends out hundreds of emails at a time; and it only
takes one mouse click.
We are employing technology to leverage our efforts in
everyday life all the time; and we don't even think about it.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
But how do you create leverage in a one man or one woman
show?
Well three ways really:
1. You start as a one man show and you recruit some people
to operate as independent contractors (not employees) to
help you.
You want "contractors" not "employees" to avoid all of the
benefits and reporting and fixed payroll risk that goes
with having employees. You support and train them and you
earn an override on the efforts of each. Say you recruit 10
contractors. You work an hour and they each work an hour
and there are 11 hours being expended in your business.
They keep most of the money from their efforts but a small
percentage flows back to you. That's how a Real Estate
Agency etc. works and it's how "Network Marketing" works to
create leverage.
2. You harness technology to multiply your efforts.
The introduction of the Windmill and the Water Wheel
allowed one person to harness technology and create the
output of many.
3. You do both!
How does technology create leverage in our business?
Technology will do the work we don't have time to do
ourselves, much cheaper and much more accurately and
efficiently than we humans can do it.
A simple photocopier (which we all take so much for
granted now) replaces the efforts of thousands of copyists
and does it all with the click of a button. Email is so
much less time consuming than snail mail. Sending email to
a list sends out hundreds of emails at a time; and it only
takes one mouse click.
We are employing technology to leverage our efforts in
everyday life all the time; and we don't even think about it.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
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