Thursday, June 21, 2007

Critical Steps to Online Success-How to put your business on Auto-pilot

You must have an Auto-responder! This is Critical.

Why?

What will an Auto-responder do for you and why do you need one for your online business?

Here's why you need one!

You need to duplicate your efforts. You won't have time to do all of the work yourself!

How much will it cost?

All good questions and I asked them all myself. It seems that getting started in this business we are continually dipping into our pockets. And as we expand it gets more and more.

But look at this…where else can you start a business with nothing down except an idea, a computer and an internet connection? which most of us already have anyway.

When James Watt invented the steam engine he began a movement that was (in my opinion) the prime mover in the abolition of slavery. For centuries people in civilized countries were appalled at the whole institution of slavery but such is the greed and self interest of the race of man that we weren't willing to give it up until we had replaced the function with something that works better. In America's South it took a Civil War. And it was all about economics. Not much of an endorsement of the true nature of man. The steam engine allowed us to multiple our efforts. The machines could be working while we were sleeping and they were much faster and more accurate than manual input.

And that's exactly what an auto-responder will do for you.


It will be there taking care of business while you are
sleeping, working at something else or off having fun. When
someone accepts your offer and subscribes to your list the
auto-responder will take care of them.

You absolutely must have one!

AWeber is the most popular of the Auto-responder services
and is highly endorsed by all the pros…so why fight city
hall.

To find out exactly how to do it, see my articles:

Critical Steps to Online Success- Auto-responders- What’s the best one?

Critical Steps to Online Success-Auto-responders-How to
Subscribe to AWeber!

By Jim Keayes

Just copy and paste the URL into Google and you'll find it
no problem.

Keep on Winning


Regards


Jim

Online Success: How to be really successful Online-use Article Writing to build your list

The great underground secret the pros don't tell you about
article writing is this…you have to be prolific.
That's a
big word for so early in the day…so let's say it another
way: write lots of articles!

How many articles is lots?

Let me tell you a story
about a young man who has had what
I consider amazing success online.

Why is his success amazing?

I'll tell you. Because it's BELIEVABLE!

He didn't just wake up one morning, join a program he
stumbled across on Traffic Swarm and become wealthy
overnight without lifting a finger.
These programs really
offend me if you don't mind me having a rant here for a
moment. A very small number of people get wealthy by luck,
some get wealthy by inheritance (probably the biggest
number)…but most of us have to work at it. And that's why
not many people actually get rich. It's a part of the human
condition to be lazy. So if you're lazy you probably will
never be wealthy.

Just a quick word on laziness. Sometimes laziness is just
a symptom of not knowing exactly what we want.

See my article:

"Motivation That Inspires - How Your Goals Will Put You On
Auto-Pilot To Success" By Jim Keayes


So what did my friend do?

He chose a niche and started to write articles…not just
one or two articles either. Some days he wrote 10 or 20.
And he submitted his articles to only 5 or 6 of the big
Article Directories. In his first month he had over 200
leads come in and he earned a little over $100…and it grew
from there.

Today, a year into his program he has written over 1000
articles and is earning over $10,000 per month
and growing.
He has over 10 personally written "how-to" products that he
is marketing and his ideas are expanding every day.

This is exponential growth and I am impressed!


Why am I impressed? Because I can believe that we can do
it too.
It's realistic. It's steady growth…the payoff for
focused commitment to his goal. He's just an ordinary guy
like you and me who has decided to do extraordinary things.

Now…it's not as hard as it seems. My friend wanted to get
off to a fast start when he was writing 10 or 20 articles a
day because he knew that quantity was important. But you
don't need to do this many.

If you combine your article writing with Pay-per-click you
could probably get away with one article per day.

Three articles per day will get you to the level of over a
thousand articles published by the end of one year.
If you
publish in 6 article directories that's over 6000 web pages
devoted to "your articles".

But that's not all. Your articles will begin to be picked
up by Ezines and Newsletters and published by them because
they are always in need of content. And their readers will
publish your articles in their publications and attribute
them to you.

And it just grows and grows! The growth becomes
exponential. The online industry calls it "going viral".

Today when you Google my friends name you get over 150,000
hits. A year ago he was unknown!


As you get more practiced you will find you are writing
your articles faster and can complete each article in 15 to
30 minutes.
Let's say it takes you 2 hours for the 3
articles to be fair and another hour to post them to the
directories.

That's still only 3 hours per day!

Would you be willing to do that for a shot at $100,000 per
year within 12 months from now?


Keep on Winning
Regards
Jim

Critical Steps to Online Success-Your first "For Sale" item will most likely be an affiliate product

It's easiest to start your online campaign with an
affiliate product.


You just sign up, put the link in an email and everything
else is taken care of for you
--particularly if you work
through an Affiliate Directory. You don't need to create
the product, make it professional, get it on your website,
set up a "shopping cart" to collect payments etc. etc.

To find out "Step by Step" how to get set up as an
affiliate, see my article:

"Critical Steps to Online Success--Step by Step Plan--How
to Find and Register for Affiliate Programs By Jim Keayes"

Just Google the title and you'll find it no problem.

When you first start online you will be confused if you're
anything like I was. All that new terminology: SEO ranking,
webpage optimization, click through rate, conversion ratio
and on and on. So you have a lot of planning to do.

Finding an affiliate program to market will get you
started faster.


Here's a real life example. You can market this program too.

In the interests of total disclosure I want you to know
upfront that I am an affiliate for this product, but that's
what this is all about after all. Have a look…it will give
you an idea of how this affiliate thing all works.

Your offering email might go like this:
________________________________________________

Here's a superb "How To" manual on Affiliate Marketing:

Rosalind Gardner's "Super Affiliate Handbook"

http://www.super-affiliate-plan.com

Just copy and paste the link above into your browser and
it will take you to the Super Affiliate Information Page.
_______________________________________________________

As you can see, setting up to market a product as an
affiliate is really pretty simple.

Keep on Winning

Regards

Jim

Critical Steps to Online Success - Here's an action plan to Monetize your list!

You need to write an Email Series for your Auto-responder.

What's the point of this step?

You can't make money without subscribers!

You have to be ready for your visitors when they show up
at your webpage.
You've promised them a "Free eBook" and a
free subscription to your Newsletter and now you have to
deliver. The best way to do this is via an email series at
your auto-responder
that automatically sends the same
series of emails to every respondent.

But unless you are a 100% philanthropist, you want to make
some money from this venture. The best way to do this is
with integrity. You need to provide value as well as make a
sale.
So make sure you are giving a lot of free relevant
content in your emails between your sales messages.

Here's a series of emails that works well:

______________________________________________

Email #1: Day 1

This email simply says: "Thank you for requesting my free
book - if you have trouble downloading please send me an
email to your-name@your-email.com. I have another free gift
for you which I'll be forwarding very soon"

Email #2: Day 3-give them a chance to absorb the first book

Send another free eBook or gift to generate good will -
maybe some free website building software.

This can be a simple email that just says: "Hi John,
here's a free gift for you."

Email #3: Day 5-give them time to absorb the second gift

Send Content - an article you have written is good if it's
relevant.

Email #4: Day 6

Make your first sales offer. At this stage you probably
won't have a product you have created yourself so your
first product will probably be an affiliate product you
have registered for.

Briefly describe your Affiliate Product and provide a link
to the sales page. You might also include a free gift or
content as a bonus.

Email #5: Day 8

Provide some more free content or another free gift and
make your sales offer again.
When people buy from you will need to send an email
acknowledging this
_______________________________________________


That's the end of the first series of emails for now.
Remember this series goes out to everyone who joins your
list, so everyone is receiving the same set of gifts and
offers.

You can extend this to a 20 email series if you wish by
repeating emails 2 through 5 with varying content and
products. Choose a length that works for you.

After that you can begin sending individual emails to your
entire list following the same format.
These are not on
auto-pilot. You time the release and content of these each
time you send.

If you have your own "first product" finished then this is
a good time for you to begin to market that.


Keep on Winning
Regards

Jim

Wednesday, June 20, 2007

Critical Steps to Online Success--How to use Copy and Paste to Compile your Articles into an eBook

It's easy enough to say: "Now copy and paste your articles
together, edit them into an eBook and convert them to PDF
".

But I'm going to cover the basics here for those of you
who are learning your way around the computer
as we go
along.

So what does "Copy and Paste" mean?"

Your computers operating system sets aside an area of
memory it call the "clipboard" for the short term parking
of text and files.

You can copy to the clipboard in a number of ways:

First you need to "select" the text or files you want to
copy-we'll ignore files for the moment and only deal with
text. If you want to select all of the text in your
document you could click anywhere inside the document then
hold down the "control key" (on a PC) and then press the A
key (this is called "Control A") and all of the text would
be selected and highlighted…or you could go to the "Edit"
menu and click on "Select All" and get the same result.

You can select sections of text by simply holding down the
left mouse key and dragging the pointer across the text.
Give it a try, you'll see how easy it is.

A word of WARNING: Make sure you "save" your document
before you do any of this
or you might accidentally erase
your work.

You can now "copy to clipboard" by pressing "Control C"
or by selecting "copy" from the Edit menu. Your selected
text is now saved on the clipboard and will stay there
until you overwrite it with another copy operation or you
turn off your PC.

You now open your new document, position you cursor where
you want your copied text to start and press "Control V" or
"Paste" from the Edit menu. Your copied text will now be
written (or Pasted) into the new document.


You follow this process with your remaining articles and
you have now cobbled together your eBook.

I am not going to get into the process of cleaning up your
text and making the book flow, I am assuming you are
skillful enough at writing to do this on your own.

Now that your book is written you will want to create a
template for the text to give it that professional look and
convert it to PDF.

Keep on Winning

Regards

Jim

Critical Steps to Online Success - Convert your Word Doc to PDF-Step by Step-How to do it

For a long time, the only way to create a PDF was to pay
Adobe a hefty amount of money for the full version of
Acrobat.
Now, however, there are many standalone programs
available for very little cost or sometimes even free. Many
of them are as reliable as Acrobat itself.

First up, let me say right up front that I have absolutely
zero relationship with any of the products I am suggesting

here. I take no responsibility for your experience with
them and I do not guarantee that they will work for you as
they have for me.

With that out of the way…here are some options for you:

1. Install the full Adobe Writer software for a cost of
over US $200 or use their online version for a cost of
$9.99 per month.

2. Use Free software

ADOBE:


Let's first look at what Adobe has to offer:

You can purchase the full version of Adobe Acrobat for
your computer system for US$200 plus.
The full version of
Adobe Acrobat allows you to create files from any program
and to add notes and annotations to existing PDF files.
If using the full Adobe Writer package you perform your
conversion to PDF by selecting File, Print and then open
the drop down menu for the list of printers and select
"Adobe Distiller" as you output choice.

Or you can use Adobe's "Create Adobe PDF Online" service
(I have not used this option but many people who write a
lot of documents find it cost effective and functional).

Adobe provides a web-based conversion service that
converts Microsoft Word, Excel, and a number of other
formats to Adobe PDF. You use a web browser to upload the
file you want to convert and then receive the final PDF
file online or through e-mail.

Adobe offers a small number (currently 5) conversions for
free.
You can create an unlimited number of PDF files for a
monthly fee.

For instructions and more information on both the free
conversions and the fee-based services, see
http://createpdf.adobe.com

You can sign up for US$9.99/month or US$99.99/year.
(Available only in the U.S. and Canada.)


You can view the subscription benefits by visiting the
Adobe website here:

http://createpdf.adobe.com/cgi-
eeder.pl/sublevels?BP=&LOC=en_US&sourcecode=106578

At this site you can sign up for a free trial today and
create your first 5 Adobe PDF files for free.

https://createpdf.adobe.com/adc/subscribe.do?nextURL=https%
3A%2F%2Fcreatepdf.adobe.com%2Findex.pl%3FBP%
3D%26LOC%3Den_US

These are pretty long URL's but they should work for you.
Just copy and paste the whole thing into your browser.

FREE SOFTWARE:

Download and install "PrimoPDF"

http://www.primopdf.com/

I use this package a lot. This is a stand alone package.
It's FREE, it's simple to download and install and works
every time for me, although some people on networks report
licensing issues. It costs you nothing to try so give it a
whirl.

As with Adobe above, you perform your conversion to PDF by
selecting File, Print and then open the drop down menu for
the list of printers and select "PrimoPDF" as you output
choice.

The software downloads from the web and the conversion
takes seconds.


Download and Install "Desk PDF"

http://www.docudesk.com/deskPDF_PDF_Writer_LP.shtml?gclid=C
J7bjq7S64wCFQzDYgodYHX-6w

Desk PDF is another program you can try, but I have never
used this one so I can give you no feedback.

Keep on Winning

Regards

Jim





CRITICAL STEPS TO ONLINE SUCCESS--Write a "Thank you" email for your Auto-responder

Once you have some articles in the mill or some emails or Pay-per-Click programs running you will start getting visitors to your Opt-in web page where you will be offering your new FREE eBook.

You need to be ready for them!

What will you need to have in place?

You'll need your website up and running with your Opt-in page active and all of the links on it working…including the links to and from your Auto-responder.

You'll need a Download page on your site with a link to your free eBook so your visitors can download it once they opt-in.

And you'll need a thank you email in place at your Auto- responder. This email should tell them about the "Verification Email" they will receive and the importance of clicking the verification link and what to expect afterward.

Most reputable Auto-responders insist on this "double opt- in" step before they will add the respondent to your list.

This verification process is essential to keep us onside with the Can-Spam laws. The fines for spamming can be quite steep and an infringement can really set your business back. The "double opt-in" process ensures that we are in compliance and can argue from strength if a complaint should be lodged.

After your visitor verifies their request I like to simplify the process by immediately sending them the download page with the download link and instructions on how to download. This by-passes another email containing the download link and makes it faster for everyone.

Here's some sample text that I use-you can copy it or modify it however you like:
_________________________________

Hi There, Thanks for your interest!

Here's what you need to do now!

Go to your Email Account

You will find an "Email" in your Inbox.

The Email will arrive from "Your Website Name" and the Subject Line will say:

"Please verify your recent request for information"

All you need to do is "Click the link in the email" and your Download Instructions will be sent to you immediately. We do this to "protect your privacy" and make sure that it was in fact you who requested this information.

Note: If you somehow made an error in entering your email address just "Click Here" and re-enter your Contact Information now.

___________________________

Now this is perhaps a little more than you feel you need but you get the general idea.

Keep on Winning

Regards

Jim