In earlier articles we've been talking about the
attributes of the "Ideal MLM Company" for Online promotion
of your MLM business, in terms of the ease with which a
prospect can be recruited online with no personal
interaction with you or the company except via the website.
Now let's look at another factor that comes into play big
time. What are the chances of you making any money?
How does your company's Compensation Plan work? Does it
require you to sponsor wide or can you make money by just
going deep on two legs?
If it's not a binary plan or a maximum of 3 on the front
line you'll struggle with retention. The average associate
sponsors 2.7 people…this is the long term industry average.
Most of your business associates will be average people who
aren't totally fired up to pursue the business and hate
rejection (as every sane person should); but they love and
use the product and would like to make a bit of extra money.
If your comp plan requires them to go wide and sponsor a
lot of people on the front line to be profitable, they wont
be able to do it, they won't make any money and they will
just fall away…industry averages tell us this. The facts
simply are that 99% or more of the people you sponsor will
not themselves be sponsoring machines. It's the high energy
salesman types who love to sponsor wide-and they're few and
far between.
And not everyone is going to want to recruit online
either. In fact in my experience most people still prefer
what is called the warm market: carrying the message to
family, friends and people we meet.
So the simple truth is that the ideal MLM Company will
have a comp plan that calls for a maximum of 3 on the front
line; if you want retention.
A case in point is that the binary plan of one of the
major health and wellness companies is year after year
voted the best in the industry.
If your company does not have these characteristics and
you have been struggling for some time then perhaps it's
time for you to re-evaluate your situation?
But if your company has none of the characteristics I have
listed and you are still doing amazing things then
absolutely ignore everything I have said and get on with it.
If it ain't broke-don't fix it!
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Tuesday, July 17, 2007
Secrets of MLM Online Success - How Does Your MLM Company Rate to Build Online?
In an earlier article I laid out the characteristics of
the ideal MLM Company for online recruiting.
To recap in just a few words: For your MLM company to be
ideal for online recruitment it should offer the option for
visitors to enroll at the website without contacting you or
your company directly, for a cost under $50.
The closer your company comes to that, the more successful
you will be at online recruitment.
The more contacts you need to have with the prospect
before they sign up and the more expensive the entry fee
the less efficient is your process of recruitment in terms
of your time commitment.
Of course a higher entry level fee will attract associates
who can sustain a higher monthly maintenance fee and your
income can be achieved from a smaller downline.
Here we are just examining the efficiency of the actual
online recruitment process.
Here are some other areas to examine:
* Is your "company" reputable and highly regarded?
* Can prospects sign up as customers and buy products that
will be credited to you, from your pages on your company's
website, without talking with you?
* Is your product unique and highly regarded - do people
use it long term even if there's no compensation plan
involved.
* Does your product have longevity or is it a "flash in
the pan" wonder product with no real substance for the long
haul. In MLM you have to build for the long term.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
the ideal MLM Company for online recruiting.
To recap in just a few words: For your MLM company to be
ideal for online recruitment it should offer the option for
visitors to enroll at the website without contacting you or
your company directly, for a cost under $50.
The closer your company comes to that, the more successful
you will be at online recruitment.
The more contacts you need to have with the prospect
before they sign up and the more expensive the entry fee
the less efficient is your process of recruitment in terms
of your time commitment.
Of course a higher entry level fee will attract associates
who can sustain a higher monthly maintenance fee and your
income can be achieved from a smaller downline.
Here we are just examining the efficiency of the actual
online recruitment process.
Here are some other areas to examine:
* Is your "company" reputable and highly regarded?
* Can prospects sign up as customers and buy products that
will be credited to you, from your pages on your company's
website, without talking with you?
* Is your product unique and highly regarded - do people
use it long term even if there's no compensation plan
involved.
* Does your product have longevity or is it a "flash in
the pan" wonder product with no real substance for the long
haul. In MLM you have to build for the long term.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Secrets of MLM Online Success--The Ideal MLM Company for Online Recruiting
Not all MLM companies are created equal. Some are more
suited to online recruiting than others.
There are specific characteristics to look for when
choosing an MLM company to promote online or when deciding
to use the internet to generate leads for your existing MLM
opportunity.
First and foremost is this: are your prospects able to
enroll in your program without ever contacting you or
anyone at your MLM company.
This is the ideal situation because it is letting the
internet do 100% of the work for you while you focus on
your prospecting process.
The "Ideal Online MLM Company" will have the following in
place:
* A powerful sales page with opt-in form so that when your
prospects enter the site to explore the opportunity their
names have been added to your prospect list for follow-up.
* A low cost short term trial offer so they can "test
drive" the business before making a full commitment. This
should be less than $5 and for a period of no more than 3
weeks. We want this to be very affordable and to give them
sufficient time (but not too much) to evaluate the
opportunity before making a decision.
*It is way better to have a small cost associated with
the trial period because it is a filtering process.
Prospects who are willing to enter their credit card
information and pay a small fee have declared that their
level of interest is quite high.
* Powerful audio, video and print presentations to help
them assess whether your opportunity would be appropriate
for them.
" A series of follow-up emails in place to keep the
visitor interested.
* Notification to you immediately they enroll at your site
and again when they enter into the trial period, so you can
begin your own follow up by either email or phone or both
if you so choose.
* A sign up fee of $50 or less which covers the first
months maintenance fee and a maintenance fee of $50 or less
per month.
A second series of emails for the trial period that in
some way incorporates the fear of loss.
There is a company exposing me to this at the moment and
although I don't like their program I must admit it has a
very powerful psychological pull. I get a strong feeling
of: "I don't want to miss out".
I know it will take more associates on your team to
develop volume in a program with low monthly maintenance
requirements like this, but it lends itself much better to
online promotion.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
suited to online recruiting than others.
There are specific characteristics to look for when
choosing an MLM company to promote online or when deciding
to use the internet to generate leads for your existing MLM
opportunity.
First and foremost is this: are your prospects able to
enroll in your program without ever contacting you or
anyone at your MLM company.
This is the ideal situation because it is letting the
internet do 100% of the work for you while you focus on
your prospecting process.
The "Ideal Online MLM Company" will have the following in
place:
* A powerful sales page with opt-in form so that when your
prospects enter the site to explore the opportunity their
names have been added to your prospect list for follow-up.
* A low cost short term trial offer so they can "test
drive" the business before making a full commitment. This
should be less than $5 and for a period of no more than 3
weeks. We want this to be very affordable and to give them
sufficient time (but not too much) to evaluate the
opportunity before making a decision.
*It is way better to have a small cost associated with
the trial period because it is a filtering process.
Prospects who are willing to enter their credit card
information and pay a small fee have declared that their
level of interest is quite high.
* Powerful audio, video and print presentations to help
them assess whether your opportunity would be appropriate
for them.
" A series of follow-up emails in place to keep the
visitor interested.
* Notification to you immediately they enroll at your site
and again when they enter into the trial period, so you can
begin your own follow up by either email or phone or both
if you so choose.
* A sign up fee of $50 or less which covers the first
months maintenance fee and a maintenance fee of $50 or less
per month.
A second series of emails for the trial period that in
some way incorporates the fear of loss.
There is a company exposing me to this at the moment and
although I don't like their program I must admit it has a
very powerful psychological pull. I get a strong feeling
of: "I don't want to miss out".
I know it will take more associates on your team to
develop volume in a program with low monthly maintenance
requirements like this, but it lends itself much better to
online promotion.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Wednesday, July 11, 2007
7 Action Steps to Online Success-Session 1--Get a Website and turn 5 Articles into an eBook
Generating success in an online business is not a matter
of luck, but there are some secrets that will get you
started.
Success in any venture is a matter of knowing exactly
"what" you want to do, "why" you want to do it and
having a "plan" to get there, doing activities you enjoy.
If you begin on a program that involves activities you
really detest and have little talent for and can't learn,
then you are not likely to cross the finish line.
I can't provide you with your "what" and your "why" so if
you don't have these sorted out it's time to get on with
brainstorming and come up with a niche market in an area
you can get passionate about.
Here's a plan of action that really works. Follow these
action steps and Online Success is assured:
1. You must have a website:
To get started building your list it only needs to be one
page, a squeeze page. You can easily add more pages as you
go and they can all be simple. You can find lots of easy to
use software to do this. You can use MS Frontpage if it
came with your MS Office package. You don't need to go to
the expense of buying Dreamweaver at this time but if
you're serious it is a good thing to have down the road.
2. Write 5 Articles and turn them into an eBook:
To attract visitors to opt-in to your list you need a free
gift to give away on your squeeze page. A "how-to" eBook
about your niche, that you write yourself, is the easiest
and cheapest way to do it.
And since article writing is a
great way to attract visitors to your site you can publish
these articles on the article directories to start off your
website promotion program.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
of luck, but there are some secrets that will get you
started.
Success in any venture is a matter of knowing exactly
"what" you want to do, "why" you want to do it and
having a "plan" to get there, doing activities you enjoy.
If you begin on a program that involves activities you
really detest and have little talent for and can't learn,
then you are not likely to cross the finish line.
I can't provide you with your "what" and your "why" so if
you don't have these sorted out it's time to get on with
brainstorming and come up with a niche market in an area
you can get passionate about.
Here's a plan of action that really works. Follow these
action steps and Online Success is assured:
1. You must have a website:
To get started building your list it only needs to be one
page, a squeeze page. You can easily add more pages as you
go and they can all be simple. You can find lots of easy to
use software to do this. You can use MS Frontpage if it
came with your MS Office package. You don't need to go to
the expense of buying Dreamweaver at this time but if
you're serious it is a good thing to have down the road.
2. Write 5 Articles and turn them into an eBook:
To attract visitors to opt-in to your list you need a free
gift to give away on your squeeze page. A "how-to" eBook
about your niche, that you write yourself, is the easiest
and cheapest way to do it.
And since article writing is a
great way to attract visitors to your site you can publish
these articles on the article directories to start off your
website promotion program.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
7 Action Steps to Online Success--Session 2--Get an Autoresponder and write a 5 Email Series
As I said before, success in any venture is a matter of
knowing exactly "what" you want to do, "why" you want to do
it and having a "plan" to get there, doing activities you
enjoy.
There's really no secret here…it's a logical progression
of Action steps.
We covered Action Steps 1 and 2 in a previous article
which you may want to read, but I'll recap them here
briefly.
1 You must have a website:
2. Write 5 Articles and turn them into an eBook:
So let's move on with the rest of the Action Steps.
3. You must have an Autoresponder:
Now you have your website up and running and you have your
URL you can go to the Autoresponder of your choice and
setup your account.
You need an Autoresponder to handle all of your list
building and email activities-you'll quickly be way too
busy to all of this manually. The Autoresponder will also
handle the task of directing your traffic to your download
page so your visitors can get your free eBook.
4. Write a series of five emails for your Autoresponder
list:
These first five emails are your very first meeting with
your new list members so remember "you only get one chance
to make a first impression"…so make sure it's a good one by
giving these five emails your very best shot.
For now a series of five emails will be sufficient. Send
one every day. Basically they should welcome your visitors,
thank them for joining your Newsletter list, send more
content and another free gift and finally make an offer of
an affiliate product if you don't yet have one of your own.
Remember…your list is the very life blood of your online
business.
If you don't have a list you have no business…and
if you don't keep it growing your business will die.
Lookout for Steps 5 thru 7.
Do you want to learn more about how I do it? I have just
completed my brand new guide to Internet Marketing Success.
Its called 'Three Surefire Ways to make Money Online'
Download it free here:
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer with many years
of successful experience.
knowing exactly "what" you want to do, "why" you want to do
it and having a "plan" to get there, doing activities you
enjoy.
There's really no secret here…it's a logical progression
of Action steps.
We covered Action Steps 1 and 2 in a previous article
which you may want to read, but I'll recap them here
briefly.
1 You must have a website:
2. Write 5 Articles and turn them into an eBook:
So let's move on with the rest of the Action Steps.
3. You must have an Autoresponder:
Now you have your website up and running and you have your
URL you can go to the Autoresponder of your choice and
setup your account.
You need an Autoresponder to handle all of your list
building and email activities-you'll quickly be way too
busy to all of this manually. The Autoresponder will also
handle the task of directing your traffic to your download
page so your visitors can get your free eBook.
4. Write a series of five emails for your Autoresponder
list:
These first five emails are your very first meeting with
your new list members so remember "you only get one chance
to make a first impression"…so make sure it's a good one by
giving these five emails your very best shot.
For now a series of five emails will be sufficient. Send
one every day. Basically they should welcome your visitors,
thank them for joining your Newsletter list, send more
content and another free gift and finally make an offer of
an affiliate product if you don't yet have one of your own.
Remember…your list is the very life blood of your online
business.
If you don't have a list you have no business…and
if you don't keep it growing your business will die.
Lookout for Steps 5 thru 7.
Do you want to learn more about how I do it? I have just
completed my brand new guide to Internet Marketing Success.
Its called 'Three Surefire Ways to make Money Online'
Download it free here:
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer with many years
of successful experience.
7 Action Steps to Online Success-Session 3--Drive Traffic to your Website
We covered Action Steps 1 thru 4 in previous articles
which you may want to read, but I'll recap them here again
briefly.
1. You must have a website:
2. Write 5 Articles and turn them into an eBook:
3. You must have an Autoresponder:
4. Write a series of five emails for your Autoresponder list.
So now let's move on with Action Step 5.
5.You need to get traffic to your website:
I'll spend a bit more time on this step because it's
critical to your online success.
Pretty simple concept: no traffic at the squeeze page then
no list. No list usually means no clients and no business.
You can drive traffic to your site in a number of ways but
the two most effective are Article Marketing and Pay-per-
Click.
Pay-per-click is a fast and easy way to get traffic, but
it can get very expensive very quickly. I've spent quite a
bit of money here and generated a lot of traffic…but it
wasn't qualified and I didn't recoup my investment.
I have found that if you're not willing or able to pay up
for key words that work (and these are the ones everyone
wants to be positioned on, so the competition is often
fierce) then you won't attract qualified, motivated traffic
unless you're a PPC guru and truly understand the
intricacies of optimizing your key words to work seamlessly
with your landing page and stuff like that. I don't know
enough about how that all works and I don't know anyone who
does that I can ask.
On the other hand article marketing is virtually free,
maybe $25 per month for your website and autoresponder
(which you would still need for PPC anyway), and it
generates highly qualified, motivated, targeted traffic.
The down side to article marketing is that it's quite a
lot of work and takes some time to get started, but once it
hits momentum it's amazing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
which you may want to read, but I'll recap them here again
briefly.
1. You must have a website:
2. Write 5 Articles and turn them into an eBook:
3. You must have an Autoresponder:
4. Write a series of five emails for your Autoresponder list.
So now let's move on with Action Step 5.
5.You need to get traffic to your website:
I'll spend a bit more time on this step because it's
critical to your online success.
Pretty simple concept: no traffic at the squeeze page then
no list. No list usually means no clients and no business.
You can drive traffic to your site in a number of ways but
the two most effective are Article Marketing and Pay-per-
Click.
Pay-per-click is a fast and easy way to get traffic, but
it can get very expensive very quickly. I've spent quite a
bit of money here and generated a lot of traffic…but it
wasn't qualified and I didn't recoup my investment.
I have found that if you're not willing or able to pay up
for key words that work (and these are the ones everyone
wants to be positioned on, so the competition is often
fierce) then you won't attract qualified, motivated traffic
unless you're a PPC guru and truly understand the
intricacies of optimizing your key words to work seamlessly
with your landing page and stuff like that. I don't know
enough about how that all works and I don't know anyone who
does that I can ask.
On the other hand article marketing is virtually free,
maybe $25 per month for your website and autoresponder
(which you would still need for PPC anyway), and it
generates highly qualified, motivated, targeted traffic.
The down side to article marketing is that it's quite a
lot of work and takes some time to get started, but once it
hits momentum it's amazing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
7 Action Steps to Online Success - Session 4 - Affiliate Products versus Your Own Products
We covered Action Steps 1 thru 5 in previous articles
which you may want to read, but I'll recap them here again
briefly.
1. You must have a website.
2. Write 5 Articles and turn them into an eBook.
3. You must have an Autoresponder.
4. Write a series of five emails for your Autoresponder
list.
5. You need to get traffic to your website.
So now let's move on with Action Steps 6 and 7.
6. Find some affiliate products to market:
You'll want to look for affiliate products in the early
days to get you started if you don't have any products of
your own just yet.
There are basically two main product categories to
consider; digital products and physical products.
Be aware that "physical products" (books, cosmetics, motor
cycles etc) have a large manufacturing cost component in
their pricing, so your profit margins are likely to be
skinnier. If you work with digital products such as eBooks
or online services such as dating services you can find
affiliate commissions up to 75% or more. If this field is
attractive to you it can be very lucrative.
You can find products by going to Google and looking for
"affiliate products" or you can start with affiliate
networks like Commission Junction and Click Bank.
Affiliate networks act as brokers between sellers and
affiliate marketers like yourself. They're free to join and
offer a lot of choice. And best of all…you'll get paid when
you sell something.
7. Create your own products:
I'm assuming here that you will be working with digital
products rather than physical. If you're planning to
manufacture your own physical products then I really am not
qualified to help you here, other than this word of
caution, it's harder than you think.
But that's negative thinking and you will no doubt push
through to great success.
Books are the biggest sellers on the internet and people
are hungry for knowledge so a "how-to" eBook about your
niche market is your best bet. If you have say a
photography site then a book entitled "The 7 Biggest
Mistakes to Avoid when taking that Great Photograph" or
something similar could be very successful.
The really good news is that eBooks cost virtually nothing
to produce except your time and so command a 100% profit
margin.
The easiest way to get double duty out of your efforts is
to write a series of 10 or 20 articles on the topic and
combine them into your book. This way you're attracting
visitors and also creating a for-sale product at the same
time.
You now send another series of emails similar to the first
but this time instead of an affiliate product you offer
your own.
You will of course need to have a "shopping cart" on your
site to collect payment.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
which you may want to read, but I'll recap them here again
briefly.
1. You must have a website.
2. Write 5 Articles and turn them into an eBook.
3. You must have an Autoresponder.
4. Write a series of five emails for your Autoresponder
list.
5. You need to get traffic to your website.
So now let's move on with Action Steps 6 and 7.
6. Find some affiliate products to market:
You'll want to look for affiliate products in the early
days to get you started if you don't have any products of
your own just yet.
There are basically two main product categories to
consider; digital products and physical products.
Be aware that "physical products" (books, cosmetics, motor
cycles etc) have a large manufacturing cost component in
their pricing, so your profit margins are likely to be
skinnier. If you work with digital products such as eBooks
or online services such as dating services you can find
affiliate commissions up to 75% or more. If this field is
attractive to you it can be very lucrative.
You can find products by going to Google and looking for
"affiliate products" or you can start with affiliate
networks like Commission Junction and Click Bank.
Affiliate networks act as brokers between sellers and
affiliate marketers like yourself. They're free to join and
offer a lot of choice. And best of all…you'll get paid when
you sell something.
7. Create your own products:
I'm assuming here that you will be working with digital
products rather than physical. If you're planning to
manufacture your own physical products then I really am not
qualified to help you here, other than this word of
caution, it's harder than you think.
But that's negative thinking and you will no doubt push
through to great success.
Books are the biggest sellers on the internet and people
are hungry for knowledge so a "how-to" eBook about your
niche market is your best bet. If you have say a
photography site then a book entitled "The 7 Biggest
Mistakes to Avoid when taking that Great Photograph" or
something similar could be very successful.
The really good news is that eBooks cost virtually nothing
to produce except your time and so command a 100% profit
margin.
The easiest way to get double duty out of your efforts is
to write a series of 10 or 20 articles on the topic and
combine them into your book. This way you're attracting
visitors and also creating a for-sale product at the same
time.
You now send another series of emails similar to the first
but this time instead of an affiliate product you offer
your own.
You will of course need to have a "shopping cart" on your
site to collect payment.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
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