Monday, June 25, 2007
Critical Steps to Online Success-You have your "Squeeze Page"…Now what? You need a "Download Page"!
in the early days of your business.
You can get away with just two pages on your website to
start with:
1. A Squeeze Page
2. A Download Page.
Your Squeeze Page is your first brief sales page. It's
often your visitor's first real exposure to you so it
should be welcoming. It contains your headline, some bullet
points and your Opt-in Box for your visitors to accept your
free offer and subscribe to your list.
I'm assuming you have built your squeeze page and uploaded
it to your site and now you're ready to start getting
traffic. When they visit your site your interested visitors
will leave you their contact information and your
autoresponder will send them your "verification notice".
They open their email and confirm their request.
What now?
You now want your autoresponder to send them your
"download page" so they can download your free product or
make payment for a paid product.
So it's now time to design your "Download your Book" web
page.
What exactly is this page all about?
It is usual to offer your visitor a "Free Gift" as a thank
you for joining your "Newsletter or Ezine List". If you are
in the business of Internet Marketing then that gift will
probably be a "How to" book of some kind or a piece of free
software or whatever…something they can easily download.
When your visitor fills out the web form on your opt-in
page they will receive the "verification email" and when
they click the link in their email you want your
autoresponder to immediately send them a webpage from which
they can download their free gift.
So this page is really simple. It contains a link to your
"Free Book".
In it's simplest form it says briefly:
_____________________________________________ Welcome -
this is where you can download your "free gift" Just Click
the link below and download to your PC. Here's the link:
http://www.your-website-domain.com/your-free-book.html
__________________________________________________
So you want to have this page uploaded to your website
into a folder called "download-page" (or whatever you
choose) along with the PDF file for your book.
And that's it…you're ready to go.
Learn how to make it big on the Internet! Read my fast
start guide "3 Surefire Ways to Make Money Online".
Download it free here:
http://homebasedbusinessontheweb.com/cap/
Keep on Winning
Regards
Jim
Friday, June 22, 2007
Critical Steps to Online Success--Generate your List Settings at AWeber
Autoresponder.
I think I must be going mental to take on this task of
guiding you through this without the help of diagrams, but
let's see how we go. When I first got started with AWeber I
remember it was a pretty confusing experience.
Actually I find all Autoresponders are lacking in really
clear documentation that a stumbling idiot like myself can
understand.
So open the AWeber website at http://www.aweber.com/
and if you haven't already done so, go to the web form at
the bottom of the page and setup up your free 30 day test
drive. This truly is free and they are really good about
canceling if that's what you choose to do.
But don't do this yet unless you are now ready to get
started and take your squeeze page live. You don't want to
waste your 30 day free trial.
Once you've set up your account you log-in to the member
area.
You will be on the "home" page. Across the top you will
see a blue navigation bar with a yellow navigation bar
directly below it. Left click on the "list settings" tab in
the blue area and then left click on the "Settings" tab at
the far left hand side of the yellow area.
The first thing to do here is to give your list a name. I
tend to operate with just one list and use the "Form Name"
designator to separate out where the leads came from…more
on this later. The name can be anything you like but should
be somewhat meaningful to you. For now you could call it
"mymainlist". You can always change it later.
You then enter a short list description such as "My Web
Business Newsletter". Make the name professional because it
will be viewable on your "unsubscribe page". Now check
"Allow Multiple Unsubscribe", enter your company name and
your main website URL and you're done with this phase of
the setup.
We'll revisit this topic and deal with "Verified Opt-in"
and "Custom Fields in another article.
Learn how to make it big on the Internet! Read my fast
start guide "3 Surefire Ways to Make Money Online".
Download it free here:
http://homebasedbusinessontheweb.com/cap/
Keep on Winning
Regards
Jim
Critical Steps to Online Success--Design your Squeeze Page and attach your Web Form (or Opt-in Box)
You're now ready for a very exciting step.
It's time to get your website up and running.
First you will need to design your Squeeze Page and attach
your Web Form to allow visitors to register for you FREE
Book and Newsletter.
So just what is a squeeze page? A squeeze page very simply
is a "call to action". You want your visitor to opt-in to
your list.
A squeeze page is a web page whose only function is to
provide a page where visitors can opt-in to your list and
get your material. And it should be purely that. You don't
want to confuse your visitors by having other outbound
links on the page.
You have "one" single call to action on your squeeze page.
It should be very clear exactly what you want your visitor
to do. You want them to fill in the web form and subscribe
to your list so they can get their fee gift…and that's all!
Your opt-in rate will be significantly reduced if your
visitor is confused. So absolutely… no AdSense ads on the
squeeze page and no other links…not even to your main
website.
What do you put on your squeeze page?
1.A headline describing what your offer is about.
2.A few bullet points describing the benefits of your
offer.
3.Simple instructions on how to fill out the web form.
4.And of course the web form itself.
Your Auto-responder provider will have instructions on
their site to help you attach your web form.
Setting up your web form (or opt-in box as it is often
called) can be more complex than you may think.
If you think you might need help with this then see my
article:
"Internet MLM - Getting Started With the AWeber Auto
Responder"
Just copy and paste that title (without the quotes) into
the Google search bar and my article will be the first
entry returned. It will help you over a few of the more
confusing aspects of the process.
Once you are happy with your Web Form you simply paste the
HTML code into your Squeeze Page code where you want it to
appear on the page.
Learn how to make it big on the Internet! Read my fast
start guide "3 Surefire Ways to Make Money Online".
Download it free here:
http://homebasedbusinessontheweb.com/cap/
Keep on Winning
Regards
Jim
Thursday, June 21, 2007
Critical Steps to Online Success- Auto-responders- What's the best one?
We want an auto-responder to deliver our emails
automatically in the sequence we design and to subscribe
the respondents at our web page to a list we designate on
the auto-responders database.
So the first thing we want to be sure of is that our auto-
responder company is stable enough to be around for
awhile…it pays to stick with the big ones if you don't want
your business to be dislocated.
From my experience and everything I read AWeber is the
most popular of the Auto-responder services and is highly
endorsed by many users.
But all auto-responders are not born equal so first let's
examine some of the things an auto-responder can do for us
and what makes one better than the other.
This is a good cross-section of popular auto-responders on
the web at the moment:
AWeber http://aweber.com/
EmailAces http://emailaces.com/
GetResponse http://getresponse.com/
IntelliContact http://icontact.com/
RobotReply http://robotreply.us/
Before subscribing to any of these you'll want to know a
few things about them.
How well do they deliver your emails?
Independent testing suggests that the first 4 all deliver
above 80% of your emails but Robot Reply seems to fall way
behind at 50-60% delivery of your emails.
In these days of spam where AOL, Yahoo, Hotmail etc. have
such vicious spam filters I would think that these numbers
are bit high.
How do their Features compare?
Aweber, GetResponse and IntelliContact all have great
features so there's not a lot between them in this area.
Email Aces has OK features and Robot Reply trails the field.
How quickly do they respond to your email queries?
Get Response and AWeber are reported to respond to
"Trouble Tickets" in 4 to 6 hours while the rest take 20
hours and over.
How much do they cost?
Pricing is an important consideration and for some people
over-rides every thing else.
The following prices are not totally current so you should
check for yourself. Pricing is time sensitive but this will
give you a ball park idea of what to expect.
GetResponse: $17.95 per month ($17.95/mo for 10,000
subscribers + $4.50/mo for extra 5,000)
Aweber: $19.95 per month ($19.95/mo for 10,000
subscribers, plus $9.95/mo for extra 10,000)
RobotReply: $34.95 per month
EmailAces: $37.90 the month you sign up, then $29.95 per
month thereafter.
IntelliContact: $109.00 per month. Ouch! (but it does
allow up to 15,000 subscribers)
Pretty obvious here…GetResponse is the lowest cost
followed closely by AWeber while IntelliContact is way more
expensive.
It would seem to me that AWeber and GetResponse come out
ahead of the field.
I personally use AWeber most of the time and find them
very good.
Sometimes when I want to upload a purchased list in bulk I
will rely on other services. AWeber is totally restrictive
as far as double opt-in is concerned and insists on the
verification email. This protects both them and you, but if
you have purchased a double opt-in list it can be a pain.
The way I handle this is to upload my bulk list to another
service and have my "web-form" send the respondents to
AWeber for my long term list needs.
Keep on Winning
Regards
Jim
Critical Steps to Online Success-How to put your business on Auto-pilot
Why?
What will an Auto-responder do for you and why do you need one for your online business?
Here's why you need one!
You need to duplicate your efforts. You won't have time to do all of the work yourself!
How much will it cost?
All good questions and I asked them all myself. It seems that getting started in this business we are continually dipping into our pockets. And as we expand it gets more and more.
But look at this…where else can you start a business with nothing down except an idea, a computer and an internet connection? which most of us already have anyway.
When James Watt invented the steam engine he began a movement that was (in my opinion) the prime mover in the abolition of slavery. For centuries people in civilized countries were appalled at the whole institution of slavery but such is the greed and self interest of the race of man that we weren't willing to give it up until we had replaced the function with something that works better. In America's South it took a Civil War. And it was all about economics. Not much of an endorsement of the true nature of man. The steam engine allowed us to multiple our efforts. The machines could be working while we were sleeping and they were much faster and more accurate than manual input.
And that's exactly what an auto-responder will do for you.
It will be there taking care of business while you are
sleeping, working at something else or off having fun. When
someone accepts your offer and subscribes to your list the
auto-responder will take care of them.
You absolutely must have one!
AWeber is the most popular of the Auto-responder services
and is highly endorsed by all the pros…so why fight city
hall.
To find out exactly how to do it, see my articles:
Critical Steps to Online Success- Auto-responders- What’s the best one?
Critical Steps to Online Success-Auto-responders-How to
Subscribe to AWeber!
By Jim Keayes
Just copy and paste the URL into Google and you'll find it
no problem.
Keep on Winning
Regards
Jim
Online Success: How to be really successful Online-use Article Writing to build your list
The great underground secret the pros don't tell you about
article writing is this…you have to be prolific. That's a
big word for so early in the day…so let's say it another
way: write lots of articles!
How many articles is lots?
Let me tell you a story about a young man who has had what
I consider amazing success online.
Why is his success amazing?
I'll tell you. Because it's BELIEVABLE!
He didn't just wake up one morning, join a program he
stumbled across on Traffic Swarm and become wealthy
overnight without lifting a finger. These programs really
offend me if you don't mind me having a rant here for a
moment. A very small number of people get wealthy by luck,
some get wealthy by inheritance (probably the biggest
number)…but most of us have to work at it. And that's why
not many people actually get rich. It's a part of the human
condition to be lazy. So if you're lazy you probably will
never be wealthy.
Just a quick word on laziness. Sometimes laziness is just
a symptom of not knowing exactly what we want.
See my article:
"Motivation That Inspires - How Your Goals Will Put You On
Auto-Pilot To Success" By Jim Keayes
So what did my friend do?
He chose a niche and started to write articles…not just
one or two articles either. Some days he wrote 10 or 20.
And he submitted his articles to only 5 or 6 of the big
Article Directories. In his first month he had over 200
leads come in and he earned a little over $100…and it grew
from there.
Today, a year into his program he has written over 1000
articles and is earning over $10,000 per month and growing.
He has over 10 personally written "how-to" products that he
is marketing and his ideas are expanding every day.
This is exponential growth and I am impressed!
Why am I impressed? Because I can believe that we can do
it too. It's realistic. It's steady growth…the payoff for
focused commitment to his goal. He's just an ordinary guy
like you and me who has decided to do extraordinary things.
Now…it's not as hard as it seems. My friend wanted to get
off to a fast start when he was writing 10 or 20 articles a
day because he knew that quantity was important. But you
don't need to do this many.
If you combine your article writing with Pay-per-click you
could probably get away with one article per day.
Three articles per day will get you to the level of over a
thousand articles published by the end of one year. If you
publish in 6 article directories that's over 6000 web pages
devoted to "your articles".
But that's not all. Your articles will begin to be picked
up by Ezines and Newsletters and published by them because
they are always in need of content. And their readers will
publish your articles in their publications and attribute
them to you.
And it just grows and grows! The growth becomes
exponential. The online industry calls it "going viral".
Today when you Google my friends name you get over 150,000
hits. A year ago he was unknown!
As you get more practiced you will find you are writing
your articles faster and can complete each article in 15 to
30 minutes. Let's say it takes you 2 hours for the 3
articles to be fair and another hour to post them to the
directories.
That's still only 3 hours per day!
Would you be willing to do that for a shot at $100,000 per
year within 12 months from now?
Keep on Winning
Regards
Jim
Critical Steps to Online Success-Your first "For Sale" item will most likely be an affiliate product
It's easiest to start your online campaign with an
affiliate product.
You just sign up, put the link in an email and everything
else is taken care of for you--particularly if you work
through an Affiliate Directory. You don't need to create
the product, make it professional, get it on your website,
set up a "shopping cart" to collect payments etc. etc.
To find out "Step by Step" how to get set up as an
affiliate, see my article:
"Critical Steps to Online Success--Step by Step Plan--How
to Find and Register for Affiliate Programs By Jim Keayes"
Just Google the title and you'll find it no problem.
When you first start online you will be confused if you're
anything like I was. All that new terminology: SEO ranking,
webpage optimization, click through rate, conversion ratio
and on and on. So you have a lot of planning to do.
Finding an affiliate program to market will get you
started faster.
Here's a real life example. You can market this program too.
In the interests of total disclosure I want you to know
upfront that I am an affiliate for this product, but that's
what this is all about after all. Have a look…it will give
you an idea of how this affiliate thing all works.
Your offering email might go like this:
________________________________________________
Here's a superb "How To" manual on Affiliate Marketing:
Rosalind Gardner's "Super Affiliate Handbook"
http://www.super-affiliate-plan.com
Just copy and paste the link above into your browser and
it will take you to the Super Affiliate Information Page.
_______________________________________________________
As you can see, setting up to market a product as an
affiliate is really pretty simple.
Keep on Winning
Regards
Jim