Thursday, May 14, 2009

How to Make your Squeeze Page Sell-Don't get too Fancy with the Design.

Besides looking amateurish, a fussy site design will
confuse your visitor.

You've seen those sites with all sorts of graphics on the
background and lots of flash videos going off all over the
place. They demonstrate that the site designer knows their
stuff but the visitor has no idea what you want them to do;
and often the background graphics obscure your content so
it can't be easily read.

Keep it simple!

Choose one or two, maybe three colors and a couple of
fonts and stick with that design. Nothing looks worse than
a jumbled array of colors, fonts and styles. And absolutely
don't add textures or dark colored backgrounds; the test
becomes too difficult to read.

People like to get what they expect… what they're used to;
we don't really like surprises. Your visitors are used to
reading dark print on a light background… so give it to
them.

Don't use more than three colors plus maybe some yellow
for highlighting; and make sure your colors are web safe.
Lot's of internet users are still working with computers
that have very basic video cards. If you go throwing
sophisticated color shades and tints at them you'll
completely lose the dramatic effect you were trying to
generate by the time a very basic VGA video card gets to
interpret it on the screen.

What are web safe colors?

Basically they're the original 16 colors that came with
Dos. If you just stick with your basic black, red, blue,
dark blue and yellow you'll never get into trouble with
font colors.

Your visitors came to your website because they were
searching for something on the web. They clicked on your
site listing in the search engine page. They really hope
you can fill their need.

Give them great sales copy that's easy to read and you're
half way there!


The big pros in this business make a lot of money online!

How about you?

You can Explode your MLM Online!

Learn the secrets the "Pros"
don't tell you! "Click Here"

Thursday, May 7, 2009

How to Make your Squeeze Page Sell-Create a Strong Call to Action

What exactly is a "Call to Action"?

If not the single most important element on your sales
page, then it's right up there with having a powerful
headline. There's no point getting visitors to your site if
they don't know what to do. If your visitor is confused
about what action you want them to take, they will get lost
in the confusion and leave.

Your sales copy must compel your visitors to action! And
it should be the action you desire. That's the whole
purpose of your sales page.

You don't get to have any personal interaction with your
potential buyers; you can't answer their questions and
handle their objections on the web. Your sales copy needs
to stand in for you… take your place; it has to do that job
on your behalf.

It's a vital role!

Your sales copy needs to tell your visitors what you have
to offer (your "feature" statement); it has to explain how
using your product will improve your visitors lives (your
"benefit" statement) and it has to create "value" in the
minds of your potential buyer. They have to feel that what
they will be getting is a bargain. If you can create strong
emotion around this…even better.

If your visitor can sense that you have their best
interests at heart, you have won half the battle. If your
sales copy is too slick and pushy you will turn them off.
Ninety-five percent of humans don't like to be sold. And
the five percent left are other sales people.

So speak directly to your visitor; let them know you
understand their needs. Let them know that providing
service and value is important to you.

You know the difference between "Features" and "Benefits"?

Features tell the reader what you have to offer. Benefits
are much more powerful… they tell them how your offer will
create a positive change in their lives.

A feature-benefit statement would go something like this:

This car has a smooth ride, but not too smooth. You wont
feel the bumps in the road but you'll still get the benefit
of great cornering!

Let your sales copy tell your visitors how your product or
service will be of benefit to them… and be sincere… no
smoke and mirrors! Make sure that what you are offering
will in fact live up to your promises or there won't be any
repeat business.

Do you want to learn the secrets the "Pros" use to generate
explosive growth in their MLMs?

To get the details... "Click Here"

Wednesday, April 22, 2009

How to Make your Squeeze Page Sell- Don't Confuse Your Visitors!

Don't make your visitors guess what they're supposed to do
on your site. You must give them a strong call to action
and tell them exactly what they need to do to get the
benefits you outline! That's what a squeeze page is all
about.

Next to having a powerful headline your call to action is
the most critical element of your sales page. There's no
point getting visitors to your site if they don't know what
to do. If your visitor is confused about what action you
want them to take, they will get lost in the confusion and
leave.

Layout the benefits for them in a way that will be easy
for them to understand. This isn't a contest where you
demonstrate your superior knowledge. Tell your visitor
"what's in it for them" in plain simple language.

It's a simple formula. You state the feature, follow it
with the benefit statement and then make the call to action.

Let's say you sell a stress-relief product. Your copy
might say something like this:

"After doing research and testing, I found a set of really
fabulous relaxation CD's that solved my recurring migraine
problems, improved my sleep, and increased my energy
levels-all in just a few days!

"Click here now to learn how these CD's can soothe your
troubles away and lead you to a more healthy and happy
life."

As simple as that!

Remember that your visitors came to your website because
they were searching for something on the web and it looked
like you could provide it. They are wondering whether what
you have to offer will fill their need.

So make sure your copy is easy to read! I can't stress
this enough.

As far as fonts go my research tells me this: stick with
Verdana font in full strength colors for your text wherever
possible. Verdana is considered the best font for reading
online and even the very basic video cards can display it.
Times New Roman may be the default Microsoft Font but on
screen Verdana is easier to read.

Remember: You're not trying to amuse or entertain with
your site. Your goal is to sell! Give your visitors great
sales copy that's easy to read, tell them exactly how to
access your product and you're half way there.

Now once you have followers on your list you will want to
help them further.

If you would like to learn how to do this go to:

"Online MLM Success"


Keep on Winning

Regards

Jim

Monday, April 20, 2009

How To Generate Traffic Using A Squidoo Lens

Here's a great article by

What about Squidoo? Is it alive and well or has Twitter taken over?

Another way to market your business is to use social networking sites. Squidoo, just one of many, is considered a social networking site, however from an internet marketing perspective it is vastly different from the others. One key difference is that, Squidoo lets you sell blatantly without the worry of someone shutting you down. Another unique feature of Squidoo is it an adult social networking site. Thus, making it a great place to market your business as well as interact with other home internet business owners.

Squidoo allows you to create what's called a lens, which is basically an information portal about any topic you want. Squidoo also allows you to sign up and create as many lenses and categories as you want. You can very easily use these lenses to drive targeted traffic to your home internet business sites.

Once you have finished creating your lenses and specifically targeted to your home business niche, you then start socializing with other like minded marketers on this social networking site.

The secret to succeeding in using Squidoo is to provide information that is not only good information, but helpful information to people in your niche who are eager to receive that information. By using a good landing page you can effectively market as well as drive targeted traffic to your home-business opportunity. If you are already a respectable internet marketer then people will be more willing to buy an affiliate's product based on your recommendation.

How To Generate Traffic Using A Squidoo Lens

1. It is vitally important to put your main targeted keyword in your lens title. This is because lenses are pages and they can therefore rank in the search engines like your legitimate home internet business home page.

2. Choose a URL for your lens with your primary keyword. Do remember this, as it will help your search engine rankings too, because that URL is what you'll link to from other places.

3. Tag your lens with other long tail keyword. Look for the Squidoo lens creation wizard to give you the chance to do this when you first set up your lens.

4. One of the most important things you should remember is to add an RSS feed so as to make your lenses popular with search engines. There's a Squidoo module for RSS feeds, and search engines just love that kind of unique, frequently changing content.

5. Update you lens several times a week at minimum. You don't need to make major changes but quick and easy ones, just tweaking a little here and there and click publish. Although an RSS feed will help this, it is equally important that you also add hot new content in your lens.

6. When Squidoo masters recommend you to create many lenses, they actually meant create more specialized lenses based on long tail keywords in your niche. As you would already have a list of your keywords for your niche, you should start to dominate them. If you have a lens on work at home business, for example, you could create a more specialized lens call Work At Home Business For Retirees.

7. Link your related lenses to each other. This is a good technique as it is known to be good traffic building tip. You also build more links and more links means more visitors which ultimately gives you a higher ranking for your Squidoo lenses.

8. Use your lens like it's your blog and link to your legitimate home internet business sites. This is such an easy yet powerful technique. Search engines love Squidoo and so links from a high-ranking lens to your work at home business site can really boost your traffic.

9. Remember that Squidoo is firstly a social networking site so get sociable by visiting other internet marketer's lenses to give comments on their guest book. This also gets you one way links which generate traffic for you too.

10. Now, the trick to Squidoo is to not only have proper keywords in your lens, but to add many keywords to your lens. If your lenses sells a product, more traffic translate to more sales. You can check out what keywords people are typing in the search engines to arrive at your lens and easily add those keywords to your list.

11. Here is the final secret you an use. Mark your lens useful. One good way to make your lens useful is to present your information as a "how-to" lesson within your topic. This helps you build a good lens and your audience finds what they are looking for easily.

Okay! So now you've got your leads... what are you going to do with them?

Here's the best kept secret in Online Marketing

"Online MLM Success Now!"

Let's Keep on Winning

Regards

Jim


Wednesday, April 8, 2009

What sort of emails should I send to my downline?

Here's an excerpt from a great little article by Gery Carson, the founder of SFI:

What sort of emails should I send to my downline to get them to upgrade?

If you overdo the persuasion emails you may be painting yourself in your affiliates eyes as someone who is just in it for "selfish" reasons—that you're just wanting them to upgrade so YOU can "make some money off them."

And if that's what they think...guess what? You're going to get the OPPOSITE of what you are after. You're going to be actually having your affiliates shutting the door on you and SFI altogether. Not good!

Here's what you SHOULD be doing:

There's an old saying that people don't care what you say until they know you care, and it applies perfectly here. If your affiliates get the impression in any way that you just want to "make money off them," they're going to resent you, and they're not going to want to do anything to help you, which would of course include upgrading.

Therefore, your approach should ALWAYS be:

HOW CAN I HELP YOU?

All of your messages should revolve around this. Make sure that this theme comes through loud and clear! Don't even bring up upgrading. Let SFI be the one that "twists arms." You stick totally to things like:

  • "Do you have any questions I can answer for you?"

  • "Is there anything I can clarify for you about the SFI Powerline program?"

  • "Have you been to the DBoard lately? There's a great thread there on how to X."

  • "If there's anything I can help you with, don't hesitate to ask."

  • and so on.

This is how you will engage your affiliates and build the critical relationships you need to create a thriving team.

Your own newsletter, mailed out 2 to 4 times a month, is also a superb way to stay in touch while providing helpful tips, training, and ideas. And what does such a newsletter say to your affiliates? It says you're working hard to provide them with the information they need to succeed. Not YOU, but THEM. And it says, "I'm here to help."

Help them...and you help yourself. The more people you help, the more successful you'll be.

Message from Jim Keayes:

If you want to check out SFI you can get my FREE BOOK:

http://www.homebasedbusinessontheweb.com/SFI/Book/

Let's Keep on Winning

Regards

Jim

Wednesday, March 4, 2009

How to Make a Fortune Promoting Other People's Products

Here's a great Article:

By Jimmy D. Brown of http://www.Affiliatenaire.com
________________________________________

There must be a reason why some affiliates succeed and some
fail, a reason why some affiliates profit moderately and some
affiliates profit substantially.

There must be a reason.

There is.

And that reason is this: "super" affiliates start, sustain and
strengthen relationships with subscribers.

It begins and ends with a list. Even a small one can be a
powerful, profitable mechanism if you follow these 7
guidelines...

1. CAPTURE THE OPTIN FIRST.

Instead of sending traffic directly to your affiliate link,
send them to YOUR site where you offer some kind of list for
them to join. (Hint: Mini-course works best) Once you have
them on a list, they become an asset. If you send them directly
to an affiliate page and they don't buy, they're gone forever.
On your list, you can follow-up with them
indefinitely.

Note: You can even redirect them to your affiliate link AFTER
they join your list, effectively getting them where you wanted
them to go in the first place.

2. DIFFERENTIATE THE OFFER.

Instead of sending out the same, tired, lame advertisement that
every other affiliate in the world sends out, write your own.
Trust me when I say that many people find it OFFENSIVE when
they receive two dozens duplicate emails from two dozen list
owners all promoting the exact same thing in the exact same way.
And even if they don't find it offensive, it's not as effective
if you simply rinse and repeat what everyone else is doing.

Hint: Here's how you differentiate...

3. SPEAK FROM EXPERIENCE.

Nothing - nothing - nothing speaks louder than RESULTS. If you
want to lose a few pounds, who do you turn to? Someone who is
still struggling with their own weight or someone you've seen
drop 35 pounds? Exactly.

The way you make your mailings / ads different is you speak
from your own personal experience. This product or service that
you are promoting as an affiliate, how has it been useful to you
personally? What results have you personally achieved? When you
used it, what happened?

Note: If you haven't personally used the product, then shame
on you for trying to make a quick buck from it hocking it to
others!

4. OFFER A COMPELLING INCENTIVE.

Another way to be different - and to dramatically increase your
chances of getting a sale as an affiliate - is to offer some
kind of compelling incentive if someone buys the offer through
YOUR referral link. Whether it's a special report or access to
an audio recording, personalized consultation or advertising, a
private training call or existing products and services, this
can be a highly effective method of converting fence-setters
into paying customers.

In order for it to work well, it must be UNIQUE (I.E. You're
the only one making the offer) and USEFUL (I.E. Something of
great perceived value to the reader).

Note: Don't have anything to offer? Don't worry! There are
many ways to easily obtain extra incentives: conduct an
interview, hire a ghostwriter to create articles / reports for
you, buy reprint rights to other products, assemble a bunch of
free articles and other resources into a private access site,
etc.

5. LOOK FOR RESIDUAL OPPORTUNITIES.

Rather than exhaust your efforts on purchases that give you a
one-time commission, why not make the most of your marketing by
looking firstly for offers that pay out ONGOING monthly
commissions for your referred sales?

There are many different residual income generating services
such as membership sites (ranging from PT Cruisers to weight
loss), stock photos and clipart, hosting, autoresponders,
databases (from hiking trails to sermon outlines) online
magazines and a variety of other subscription based
opportunities that reward you with monthly recurring commissions.

While you definitely want a mix of types of affiliate programs
to promote, your priority should be in identifying and promoting
those services and programs that will pay you month after month,
instead of only one time.

6. BUILD A SALES ARMY.

One of the biggest untapped sources of income in any list is
that of "turning subscribers into partners". In other words,
find those on your list who are interested in making money and
provide them with training and materials to promote affiliate
programs as well.

This has a two-fold advantage for YOU:

* First, if you find 2-tier affiliate programs, you can get
your subscribers to join the program through your referral.
Anytime they get a sale, you'll earn a commission as well. You
effectively get free commissions from their effort.

* Secondly, you can use their efforts to build your own assets.
For example: If you provide them with a 10-page report to give
away to promote their affiliate link, you can include a page in
the report promoting YOUR list! You effectively get free
subscribers from their effort.


7. MONETIZE FOR MULTIPLE STREAMS.

As your own list continues to grow, you certainly want to
diversify in your offerings. (Not to the point of bombarding
your list with offers every day of course!)

* Promote other affiliate programs.
* Create your own products.
(Even short $10 reports will earn profit!)
* Establish joint ventures.
* Co-author products.
* Cross promote.
* Conduct surveys.

There are MANY ways to make money from you list and keep your
list growing, growing, growing!

Remember, it all comes down to: starting, sustaining and
strengthening relationships with subscribers.

And that's how you make a fortune as an affiliate promoting
other people's products.
________________________________________

If you really want to Supercharge your business then check this out

http://www.onlinemlmsuccessnow.com

Keep on Winning

Jim

Friday, February 27, 2009

How To Use Facebook To Explode Your MLM - Part 3

I've been out of town and dealing with a family crisis so I've been off the air for a couple of weeks - sorry about that.

But here I am back again.

So let's get to it - I'll keep this simple and brief.

Here's how you can use Facebook to generate leads for your Online Biz

1. Join Facebook... if you haven't already done that.

2. Decide what "Niche" you want to work in.

For my Facebook Group "MLM On A Shoe String Budget – EASILY Get 50 To 100 FREE Leads Every Day", I've obviously chosen the niche of "Online MLM".

3. Now you need to generate a list of friends.

There are several ways to do this, but asking the Friends of "Online MLM Guru's" to be your friend is a good way to get started with targeted, qualified prospects.

Go to Google and search "MLM Guru" and then search for them on Facebook - you want someone with more than 500 friends.

Go to "Facebook Search" and search for MLM (or your niche, like "weight loss" for example) and find a guru that has a Facebook presence.

OR... Find a group in your niche with more than 200 members.

Invite the members of this group or the friends of the guru to be your friends too. Just click on "View Friends" and then click "Add as Friend".

IMPORTANT NOTE:

It's important to add a message with your friend request or you will trigger the Facebook monitors and they may shut you down if you do too much.

Change your message every 5 to 10 Friend requests and don't do more than 20 to 25 at a time or Facebook will send you a warning or shut you down for a while. And you probably shouldn't do more than 50 a day.

If you do 50 a day and 10 become friends then you will get 300 friends a month.

4. Start a GROUP with a title that contains search keywords so other Facebook members can find you.

5. Open your Group and click "Invite People to Join".

A list of your Friends will appear at the top right had side - click on your friends and a list will be created. Remember to do no more than 25 at a time here too. Facebook monitors how much time you spend on a repetitive activity.

Create a nice brief little invitation message - remember to include your "Group URL" and send of the mesage to 50 friends a day.

Once you have members in your group you can click the link "Message all Members" and send out your sales and educational messages.

6. Post to your "What are you doing now" message at least 3 times a day and comment on others pics and videos.

Duplicate your efforts by turning your group messages into an article. I will publish this message on Ezine Articles later today.

If you would like to know where to send your friends and group members for maximum success then visit my site:

http://www.onlinemlmsuccessnow.com


Keep on Winning

Regards

Jim