Pay-per-Click (PPC) is a popular and fairly recent form of
online advertising offered by the Search Engines that is an
excellent tool for creating a powerful list of highly
targeted leads for your MLM or other Internet Marketing
Here’s how it works:
For a "per use" fee Search engines will place your ad on
their search pages. Very briefly, visitors browsing a
search engine can see your ad and click on it if they are
interested. They are directed to a landing page of your
design where they are hopeful of finding the information
they are searching for. If they do then it may be to your
The process is facilitated by the use of "keywords".
Keywords are search terms that people might enter into a
search engine like Google or Yahoo, when they are searching
for something on the internet. The advertiser (in this case
you) needs to create a set of specific keywords that will
be of interest to these searchers. These keywords should be
relevant to the product you are promoting.
Now whenever a user searches for that keyword on the Search
Engine, your ad will be among those appearing in the
sponsored listings on the right hand side of the search
page. If they see your ad and find it interesting they may
"click" on your ad and visit your capture page. And if they
like your webpage they might opt-in to your website and
either buy something or join your business.
Either way you will have a new lead on your list.
The search engine charges you for every time someone clicks
on your ad. But if nothing happens there is no charge. This
is a very attractive feature of Pay-per-Click" and is a big
reason for it's popularity.
Now, ideally when they click, your ad will appear at the
top of the first page displayed--or hopefully--at least in
the first three pages. Searchers rarely go past page three
before trying another search term.
Obviously appearing on Page 1000 is not going to do you a
whole lot of good.
There are many merchants competing for traffic on the web
so getting "clicks" is a very competitive business.
Merchants bid against each other to get top placement on the
search page listings because having your ad appear on the
first page of the listings is a huge competitive advantage.
The minimum bid is one-cent and there is (to my knowledge)
no maximum. Generally, the more you bid the higher you go
up the rankings for that particular keyword. But Google has
some arcane ways of ranking the performance of your ad so
this may not always be the case.
Google’s PPC program is the most widely used. It goes by
the name Google Adwords. If you are using Google AdWords
your ad may also be placed on appropriate web pages of
the Google Network. This can be a very effective
exposure for your ad. The Google Network is the largest
online advertising network available, reaching over 80% of
30 day US Internet users. On search sites in the Google
Network, your ads could appear along side or above search
results or as a part of a results page a user navigates to
through a site's directory. Google's global search network
includes Froogle and Google Groups.
You are charged whenever a user clicks on your ad. You are
able to set limits on the Price-per-Click you are willing
to pay for each ad and even for each keyword and also on
the maximum daily amount you will spend.
Yahoo, MSN and other search engines also offer PPC
If you are not familiar with any of these basic concepts
you will find plenty of information on these topics by
doing a search for "Pay per Click" and "Keywords" on your
favorite search engine.
Jim Keayes is an expert Internet Marketer. Over more than 20
years he has taught many people the strategies to accumulate
and leverage wealth. You can subscribe to his “Free
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