Secrets of MLM Online Success: Is MLM a Real Business

I guess we start by considering what is a real business?

How would "you" define one?

Don't you think that if MLM was bogus that they wouldn't
be doing billions of dollars a year in sales?

And what about the claim that it's only the distributors
who are buying the product to keep their businesses active?
Well lots of distributors may be buying and using the
product, but mostly it's not to keep their businesses
active.

Why is that?

Because most distributors don't have a business to speak
of!

The average distributor sponsors 2.7 people into their
business in their lifetime. But that average is pushed up
by the active sponsors who enroll tens and even hundreds of
associates personally.

The fact is that most people who enter an MLM business
don't sponsor anyone. They ask two people to join, get
rejected, don't like it (and who can blame them; there is a
better way) and they stop trying. But lots of these
distributors joined the business because they saw a
personal benefit from the product. So they don't drop
out…they continue to use the product for years on end even
when there's no financial reward. Why is that? Because
they feel that the product is value at the price.

I certainly have had amazing benefits from the high
quality products distributed by MLM companies.

In my MLM business we do a lot of business around the
world with people who are just customers. (That's the
benefit of the internet and direct to consumer shipping).
They got involved to use the product, they find it's
beneficial to their health and they continue to use it for
years. Sure we sign some of them up as distributors on the
basis that they may tell someone of the benefits they are
getting from the product and actually stumble into building
a business that allows them to get their product for free;
but basically they are customers…and as distributors they
can buy at preferred prices.

A big chunk of our income comes from registered customers
who sign in to their account and order their own product.
No one is cajoling or "selling" them.

If an MLM company is successful then the customers think
the product represents real value. It does something for
them that they haven't found elsewhere.

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I have just completed a new book: "The Perfect Online Network Marketing Business".

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Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.

Secrets of MLM Online Success: Is MLM Legit?

What exactly is MLM?

Let's start by looking at that!

First off…MLM is a real business!

I know we hear lots of detractors telling us that it's not
a real business but truly it is. A real viable product is
moved from the manufacturer to the end consumer by an
efficient mechanism. These days the product is usually
shipped direct from the factory to the end user by mail or
courier.

Billions of dollars worth of product gets shipped every
year!

So does MLM really work? I think those billions speak loud
and clear…of course it works!

So that's my first point: Billions of dollars of product
get moved into the market place every year.

By contrast in a pyramid scheme, nothing of value is
shipped. A pyramid is our best example of "the greater fool
theory"…greed run rampant; people looking for a quick
financial fix without doing any work. As long as you can
find some gullible person to buy in, you get your money
back…otherwise you have no recourse. Well…maybe a really
good friend will refund your money but you're probably too
embarrassed to ask.

The next thing I hear all the time is this: "the products
are over priced".
Well my answer to that is: "Compared to what?" Lexus and
Porsche cost five or six times what you can get a Chevy
Nova for but I don't hear anyone saying they're over
priced. In fact most people dream of being able to afford
one. They see the value!

Typically, a manufacturer chooses to market their product
via an MLM sales model because the product is usually super
high quality. They refuse to compromise on producing the
best product they can. So typically the price is higher
than run of the mill substitutes.

Products like this can't be sold off the shelf in a
supermarket. It needs an informed distributor to convey the
value to the potential customer.If an MLM company has gone
the distance for a few years, their product has found
acceptance in the marketplace. Acceptance means the end
user has found an ongoing benefit from the product.

Would you like to learn how to build your Network Marketing Business Online?

I have just completed a new book: "The Perfect Online Network Marketing Business".

You can download it FREE here: " The Perfect Online Network Marketing Business "

Plus there’s a goldmine of information in my other FREE book: "How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business".

Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.