Wednesday, April 8, 2009

What sort of emails should I send to my downline?

Here's an excerpt from a great little article by Gery Carson, the founder of SFI:

What sort of emails should I send to my downline to get them to upgrade?

If you overdo the persuasion emails you may be painting yourself in your affiliates eyes as someone who is just in it for "selfish" reasons—that you're just wanting them to upgrade so YOU can "make some money off them."

And if that's what they think...guess what? You're going to get the OPPOSITE of what you are after. You're going to be actually having your affiliates shutting the door on you and SFI altogether. Not good!

Here's what you SHOULD be doing:

There's an old saying that people don't care what you say until they know you care, and it applies perfectly here. If your affiliates get the impression in any way that you just want to "make money off them," they're going to resent you, and they're not going to want to do anything to help you, which would of course include upgrading.

Therefore, your approach should ALWAYS be:


All of your messages should revolve around this. Make sure that this theme comes through loud and clear! Don't even bring up upgrading. Let SFI be the one that "twists arms." You stick totally to things like:

  • "Do you have any questions I can answer for you?"

  • "Is there anything I can clarify for you about the SFI Powerline program?"

  • "Have you been to the DBoard lately? There's a great thread there on how to X."

  • "If there's anything I can help you with, don't hesitate to ask."

  • and so on.

This is how you will engage your affiliates and build the critical relationships you need to create a thriving team.

Your own newsletter, mailed out 2 to 4 times a month, is also a superb way to stay in touch while providing helpful tips, training, and ideas. And what does such a newsletter say to your affiliates? It says you're working hard to provide them with the information they need to succeed. Not YOU, but THEM. And it says, "I'm here to help."

Help them...and you help yourself. The more people you help, the more successful you'll be.

Message from Jim Keayes:

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