If you want to use your online prospecting campaigns to
build an MLM organization either in your City or State
(which you can do with "City Targeted" Pay-per-Click) or
even World Wide you are going to need a list to email.
There are two schools of thought here:
1.You send your prospects directly to your company's
website (or one created by yourself or your upline) where
they can immediately view your marketing material.
Hopefully this website has an autoresponder so the visitors
can be added to your list.
2.You build your own Squeeze Page and allow your visitors
to opt-in to your list from there. Then you expose them to
messages encouraging them to visit your presentation site.
There are advantages and disadvantages to both of these
options.
In "Option 1" your prospects get to immediately review
your marketing material and make a decision…so you get
recruits faster…maybe?
Your company or upline then forwards them a series of
follow up emails…usually 10 to 16.
There are 2 problems I find with this approach:
The first is that your company's or you upline's email
follow-up series are too generic and too focused on
attempting to "convince" your prospects that they should
join.
This becomes very annoying after a very short while and
you lose prospects who after all were interested enough to
review the offer.
The second problem I have found with this approach is that
your prospects are not "double opt-in" to your list and so
could get you or your company's email shut down for CanSpam
infringements. These infringements can carry very hefty
fines as well. You don't really want to go there.
When you take say 1000 prospects from the list you have
generated this way you now need to find an email provider
who is willing to allow you to work with a single opt-in
list. A challenge but it can be done.
As well as your MLM efforts you'll need a Funded Proposal.
If you want to stay in the game long term you'll want to be
making some sideline money early on to fund your marketing
programs.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Wednesday, July 18, 2007
Secrets of MLM Online Success-Use Pay-per-Click to get Prospects to a Seminar in your City.
Your MLM company is planning a big seminar or marketing
plan presentation in your area but you have no one to drag
out…you've approached everyone you know and lots you didn't
know. People cross the street when they see you coming.
How on earth can you find some new prospects to invite?
Find them online!
If you want to do it this way then your best online
prospecting option is to use Pay-per-Click.
Open your Google AdWords site (or enroll for one if you
don't have one already…it's free), write your ad etc. and
then go to "Edit Campaign Options" and go down to
"Countries and Territories" on the bottom right hand side
of the page and click on "Edit" .
Now you'll be at the "Location Targeting Options".
At the top of the page above the "Countries" box you'll
see a long green bar with this inside: "Your campaign's
location targeting option: Countries and Territories" and
following that will be a link that says: "Edit". Click this
link.
You can now choose whether you want your PPC ad to be
shown in a particular State or you can select a specific
city or several cities.
Now when your ad runs only people in the selected
geographic locations will be able to view it. And of course
you'll get a much smaller response, but your traffic will
be geographically targeted.
Now that you've limited the traffic to the location of your
seminar you can afford to increase the amount you're
willing to pay up per click for the most favorable keywords.
In other words; you'll get less traffic at your website,
it will cost you more per click but they'll be worth more
because you have targeted them to the location you want.
As well as your MLM efforts you'll need a Funded Proposal.
If you want to stay in the game long term you'll want to be
making some sideline money early on to fund your marketing
programs.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
plan presentation in your area but you have no one to drag
out…you've approached everyone you know and lots you didn't
know. People cross the street when they see you coming.
How on earth can you find some new prospects to invite?
Find them online!
If you want to do it this way then your best online
prospecting option is to use Pay-per-Click.
Open your Google AdWords site (or enroll for one if you
don't have one already…it's free), write your ad etc. and
then go to "Edit Campaign Options" and go down to
"Countries and Territories" on the bottom right hand side
of the page and click on "Edit" .
Now you'll be at the "Location Targeting Options".
At the top of the page above the "Countries" box you'll
see a long green bar with this inside: "Your campaign's
location targeting option: Countries and Territories" and
following that will be a link that says: "Edit". Click this
link.
You can now choose whether you want your PPC ad to be
shown in a particular State or you can select a specific
city or several cities.
Now when your ad runs only people in the selected
geographic locations will be able to view it. And of course
you'll get a much smaller response, but your traffic will
be geographically targeted.
Now that you've limited the traffic to the location of your
seminar you can afford to increase the amount you're
willing to pay up per click for the most favorable keywords.
In other words; you'll get less traffic at your website,
it will cost you more per click but they'll be worth more
because you have targeted them to the location you want.
As well as your MLM efforts you'll need a Funded Proposal.
If you want to stay in the game long term you'll want to be
making some sideline money early on to fund your marketing
programs.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Secrets Of MLM Online Success-A unique way to get Prospects to a Business Presentation
Here's the scenario we covered in our earlier article:
Your MLM company is planning a big seminar or marketing
plan presentation in your area and you've chosen to run a
Pay-per-Click campaign to generate some prospects to invite.
You're definitely going to need a "Squeeze Page" to make
this work but we'll get into that later. If you click on my
link at the bottom of this page I'll send you some free
software to build a Squeeze Page.
What's the best way to go about this?
To make your campaign cost effective you'll want to be
very specific in your ad about the fact that this is a
seminar. You don't want tire kickers. You want people who
like to go to free seminars.
You'll want to give yourself lots of lead time too if this
is your first campaign in this area. If it's for a
marketing plan presentation you may want to wait to see
what sort of traffic you can get and how long it takes to
show up, before booking the hotel room for your meeting.
This is a trial and error process until you find the
formula that works for you.
Your ad might say something like this:
Life Changing Seminar
Will be Held In "Your-City"-Free
The Secrets of Financial Freedom
http://www."your website goes here".com
You may hate this ad so write one of your own. Or use my
ad if you want. Chances are you'll be the only one in your
city doing this.
And make the ad non-specific. You don't have room in a PPC
ad to get into locations and topics etc.
Once you get this going to your liking you can use it
continuously, building a list of prospects in your area who
are interested in seminars.
You'll always have someone to invite!
As well as your MLM efforts you'll need a Funded Proposal.
If you want to stay in the game long term you'll want to be
making some sideline money early on to fund your marketing
programs.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Your MLM company is planning a big seminar or marketing
plan presentation in your area and you've chosen to run a
Pay-per-Click campaign to generate some prospects to invite.
You're definitely going to need a "Squeeze Page" to make
this work but we'll get into that later. If you click on my
link at the bottom of this page I'll send you some free
software to build a Squeeze Page.
What's the best way to go about this?
To make your campaign cost effective you'll want to be
very specific in your ad about the fact that this is a
seminar. You don't want tire kickers. You want people who
like to go to free seminars.
You'll want to give yourself lots of lead time too if this
is your first campaign in this area. If it's for a
marketing plan presentation you may want to wait to see
what sort of traffic you can get and how long it takes to
show up, before booking the hotel room for your meeting.
This is a trial and error process until you find the
formula that works for you.
Your ad might say something like this:
Life Changing Seminar
Will be Held In "Your-City"-Free
The Secrets of Financial Freedom
http://www."your website goes here".com
You may hate this ad so write one of your own. Or use my
ad if you want. Chances are you'll be the only one in your
city doing this.
And make the ad non-specific. You don't have room in a PPC
ad to get into locations and topics etc.
Once you get this going to your liking you can use it
continuously, building a list of prospects in your area who
are interested in seminars.
You'll always have someone to invite!
As well as your MLM efforts you'll need a Funded Proposal.
If you want to stay in the game long term you'll want to be
making some sideline money early on to fund your marketing
programs.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
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