It's easiest to start your online campaign with an
affiliate product.
You just sign up, put the link in an email and everything
else is taken care of for you--particularly if you work
through an Affiliate Directory. You don't need to create
the product, make it professional, get it on your website,
set up a "shopping cart" to collect payments etc. etc.
To find out "Step by Step" how to get set up as an
affiliate, see my article:
"Critical Steps to Online Success--Step by Step Plan--How
to Find and Register for Affiliate Programs By Jim Keayes"
Just Google the title and you'll find it no problem.
When you first start online you will be confused if you're
anything like I was. All that new terminology: SEO ranking,
webpage optimization, click through rate, conversion ratio
and on and on. So you have a lot of planning to do.
Finding an affiliate program to market will get you
started faster.
Here's a real life example. You can market this program too.
In the interests of total disclosure I want you to know
upfront that I am an affiliate for this product, but that's
what this is all about after all. Have a look…it will give
you an idea of how this affiliate thing all works.
Your offering email might go like this:
________________________________________________
Here's a superb "How To" manual on Affiliate Marketing:
Rosalind Gardner's "Super Affiliate Handbook"
http://www.super-affiliate-plan.com
Just copy and paste the link above into your browser and
it will take you to the Super Affiliate Information Page.
_______________________________________________________
As you can see, setting up to market a product as an
affiliate is really pretty simple.
Keep on Winning
Regards
Jim
Thursday, June 21, 2007
Critical Steps to Online Success-Your first "For Sale" item will most likely be an affiliate product
Critical Steps to Online Success - Here's an action plan to Monetize your list!
You need to write an Email Series for your Auto-responder.
What's the point of this step?
You can't make money without subscribers!
You have to be ready for your visitors when they show up
at your webpage. You've promised them a "Free eBook" and a
free subscription to your Newsletter and now you have to
deliver. The best way to do this is via an email series at
your auto-responder that automatically sends the same
series of emails to every respondent.
But unless you are a 100% philanthropist, you want to make
some money from this venture. The best way to do this is
with integrity. You need to provide value as well as make a
sale. So make sure you are giving a lot of free relevant
content in your emails between your sales messages.
Here's a series of emails that works well:
______________________________________________
Email #1: Day 1
This email simply says: "Thank you for requesting my free
book - if you have trouble downloading please send me an
email to your-name@your-email.com. I have another free gift
for you which I'll be forwarding very soon"
Email #2: Day 3-give them a chance to absorb the first book
Send another free eBook or gift to generate good will -
maybe some free website building software.
This can be a simple email that just says: "Hi John,
here's a free gift for you."
Email #3: Day 5-give them time to absorb the second gift
Send Content - an article you have written is good if it's
relevant.
Email #4: Day 6
Make your first sales offer. At this stage you probably
won't have a product you have created yourself so your
first product will probably be an affiliate product you
have registered for.
Briefly describe your Affiliate Product and provide a link
to the sales page. You might also include a free gift or
content as a bonus.
Email #5: Day 8
Provide some more free content or another free gift and
make your sales offer again.
When people buy from you will need to send an email
acknowledging this
_______________________________________________
That's the end of the first series of emails for now.
Remember this series goes out to everyone who joins your
list, so everyone is receiving the same set of gifts and
offers.
You can extend this to a 20 email series if you wish by
repeating emails 2 through 5 with varying content and
products. Choose a length that works for you.
After that you can begin sending individual emails to your
entire list following the same format. These are not on
auto-pilot. You time the release and content of these each
time you send.
If you have your own "first product" finished then this is
a good time for you to begin to market that.
Keep on Winning
Regards
Jim