In earlier articles we've been talking about the
attributes of the "Ideal MLM Company" for Online promotion
of your MLM business, in terms of the ease with which a
prospect can be recruited online with no personal
interaction with you or the company except via the website.
Now let's look at another factor that comes into play big
time. What are the chances of you making any money?
How does your company's Compensation Plan work? Does it
require you to sponsor wide or can you make money by just
going deep on two legs?
If it's not a binary plan or a maximum of 3 on the front
line you'll struggle with retention. The average associate
sponsors 2.7 people…this is the long term industry average.
Most of your business associates will be average people who
aren't totally fired up to pursue the business and hate
rejection (as every sane person should); but they love and
use the product and would like to make a bit of extra money.
If your comp plan requires them to go wide and sponsor a
lot of people on the front line to be profitable, they wont
be able to do it, they won't make any money and they will
just fall away…industry averages tell us this. The facts
simply are that 99% or more of the people you sponsor will
not themselves be sponsoring machines. It's the high energy
salesman types who love to sponsor wide-and they're few and
far between.
And not everyone is going to want to recruit online
either. In fact in my experience most people still prefer
what is called the warm market: carrying the message to
family, friends and people we meet.
So the simple truth is that the ideal MLM Company will
have a comp plan that calls for a maximum of 3 on the front
line; if you want retention.
A case in point is that the binary plan of one of the
major health and wellness companies is year after year
voted the best in the industry.
If your company does not have these characteristics and
you have been struggling for some time then perhaps it's
time for you to re-evaluate your situation?
But if your company has none of the characteristics I have
listed and you are still doing amazing things then
absolutely ignore everything I have said and get on with it.
If it ain't broke-don't fix it!
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Tuesday, July 17, 2007
Secrets of MLM Online Success - How Does Your MLM Company Rate to Build Online?
In an earlier article I laid out the characteristics of
the ideal MLM Company for online recruiting.
To recap in just a few words: For your MLM company to be
ideal for online recruitment it should offer the option for
visitors to enroll at the website without contacting you or
your company directly, for a cost under $50.
The closer your company comes to that, the more successful
you will be at online recruitment.
The more contacts you need to have with the prospect
before they sign up and the more expensive the entry fee
the less efficient is your process of recruitment in terms
of your time commitment.
Of course a higher entry level fee will attract associates
who can sustain a higher monthly maintenance fee and your
income can be achieved from a smaller downline.
Here we are just examining the efficiency of the actual
online recruitment process.
Here are some other areas to examine:
* Is your "company" reputable and highly regarded?
* Can prospects sign up as customers and buy products that
will be credited to you, from your pages on your company's
website, without talking with you?
* Is your product unique and highly regarded - do people
use it long term even if there's no compensation plan
involved.
* Does your product have longevity or is it a "flash in
the pan" wonder product with no real substance for the long
haul. In MLM you have to build for the long term.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
the ideal MLM Company for online recruiting.
To recap in just a few words: For your MLM company to be
ideal for online recruitment it should offer the option for
visitors to enroll at the website without contacting you or
your company directly, for a cost under $50.
The closer your company comes to that, the more successful
you will be at online recruitment.
The more contacts you need to have with the prospect
before they sign up and the more expensive the entry fee
the less efficient is your process of recruitment in terms
of your time commitment.
Of course a higher entry level fee will attract associates
who can sustain a higher monthly maintenance fee and your
income can be achieved from a smaller downline.
Here we are just examining the efficiency of the actual
online recruitment process.
Here are some other areas to examine:
* Is your "company" reputable and highly regarded?
* Can prospects sign up as customers and buy products that
will be credited to you, from your pages on your company's
website, without talking with you?
* Is your product unique and highly regarded - do people
use it long term even if there's no compensation plan
involved.
* Does your product have longevity or is it a "flash in
the pan" wonder product with no real substance for the long
haul. In MLM you have to build for the long term.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
Secrets of MLM Online Success--The Ideal MLM Company for Online Recruiting
Not all MLM companies are created equal. Some are more
suited to online recruiting than others.
There are specific characteristics to look for when
choosing an MLM company to promote online or when deciding
to use the internet to generate leads for your existing MLM
opportunity.
First and foremost is this: are your prospects able to
enroll in your program without ever contacting you or
anyone at your MLM company.
This is the ideal situation because it is letting the
internet do 100% of the work for you while you focus on
your prospecting process.
The "Ideal Online MLM Company" will have the following in
place:
* A powerful sales page with opt-in form so that when your
prospects enter the site to explore the opportunity their
names have been added to your prospect list for follow-up.
* A low cost short term trial offer so they can "test
drive" the business before making a full commitment. This
should be less than $5 and for a period of no more than 3
weeks. We want this to be very affordable and to give them
sufficient time (but not too much) to evaluate the
opportunity before making a decision.
*It is way better to have a small cost associated with
the trial period because it is a filtering process.
Prospects who are willing to enter their credit card
information and pay a small fee have declared that their
level of interest is quite high.
* Powerful audio, video and print presentations to help
them assess whether your opportunity would be appropriate
for them.
" A series of follow-up emails in place to keep the
visitor interested.
* Notification to you immediately they enroll at your site
and again when they enter into the trial period, so you can
begin your own follow up by either email or phone or both
if you so choose.
* A sign up fee of $50 or less which covers the first
months maintenance fee and a maintenance fee of $50 or less
per month.
A second series of emails for the trial period that in
some way incorporates the fear of loss.
There is a company exposing me to this at the moment and
although I don't like their program I must admit it has a
very powerful psychological pull. I get a strong feeling
of: "I don't want to miss out".
I know it will take more associates on your team to
develop volume in a program with low monthly maintenance
requirements like this, but it lends itself much better to
online promotion.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
suited to online recruiting than others.
There are specific characteristics to look for when
choosing an MLM company to promote online or when deciding
to use the internet to generate leads for your existing MLM
opportunity.
First and foremost is this: are your prospects able to
enroll in your program without ever contacting you or
anyone at your MLM company.
This is the ideal situation because it is letting the
internet do 100% of the work for you while you focus on
your prospecting process.
The "Ideal Online MLM Company" will have the following in
place:
* A powerful sales page with opt-in form so that when your
prospects enter the site to explore the opportunity their
names have been added to your prospect list for follow-up.
* A low cost short term trial offer so they can "test
drive" the business before making a full commitment. This
should be less than $5 and for a period of no more than 3
weeks. We want this to be very affordable and to give them
sufficient time (but not too much) to evaluate the
opportunity before making a decision.
*It is way better to have a small cost associated with
the trial period because it is a filtering process.
Prospects who are willing to enter their credit card
information and pay a small fee have declared that their
level of interest is quite high.
* Powerful audio, video and print presentations to help
them assess whether your opportunity would be appropriate
for them.
" A series of follow-up emails in place to keep the
visitor interested.
* Notification to you immediately they enroll at your site
and again when they enter into the trial period, so you can
begin your own follow up by either email or phone or both
if you so choose.
* A sign up fee of $50 or less which covers the first
months maintenance fee and a maintenance fee of $50 or less
per month.
A second series of emails for the trial period that in
some way incorporates the fear of loss.
There is a company exposing me to this at the moment and
although I don't like their program I must admit it has a
very powerful psychological pull. I get a strong feeling
of: "I don't want to miss out".
I know it will take more associates on your team to
develop volume in a program with low monthly maintenance
requirements like this, but it lends itself much better to
online promotion.
As well as your MLM efforts you'll need a Funded Proposal.
You'll want to be making some sideline money to fund your
marketing.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
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