Critical Steps to Online Success--Step 3--You need a Product to sell

Before you gear up for an online campaign to market
something on the web, it's a good idea to have a specific
product in mind.

There are many factors you will need to make decisions
about before you get started. First you will want to find a
supplier for your product or create a product of your own.
Then you will need to package it attractively, market it
effectively, attract potential customers to view and decide
to purchase your product, transact the sale online and
finally collect payment before you deliver it to your
customers.

To achieve this online you will need to have your own e-
commerce website with shopping cart capability so you can
complete your transactions on-line.

Here are some ideas to get you started!

If you are marketing a physical product then you will have
to source it, store it, package it and ship it--or arrange
for someone else to do that for you. And don't forget that
a lot of your transaction price goes toward the actual
manufacture, purchase and shipping of the product you wish
to sell.

The cost of supplying a physical product will cut quite
deeply into your profit margins. Let's say your list is
comfortable buying a $20 product from you. If you mark your
product up too high you become uncompetitive. For a
physical product your cost might be $12 (or 40%) say and
your profit is $8 per sale.

With a digital product your cost is usually very close to
zero so your profit on the transaction is $20 (or 100%)…you
make much more this way

If you have an extraordinarily unique physical product and
you know that you can sell it easily then that is the way
for you to go.

Otherwise I would suggest you either buy or create a
digital product. Digital products are usually easier to
work with, are low cost if you create them yourself and can
be delivered over the web. Digital products can be books,
courses, services (like a dating service) or "how-to"
websites, videos, audio recordings etc. that are delivered
in digital format over the web. They are also sold in the
form of CD's, DVD's etc and can be quite profitable in this
format but you have the issues around manufacture, storage
and delivery that we discussed earlier.

A "how-to" product such as a book or online learning
program would seem to have the best market these days for
someone starting out. You either write it yourself or find
free product on the net that has passed out of copyright.

People are hungry for knowledge and if they think you can
provide it for them they will buy your product.

You can remove a lot of the hassle of shipping and
handling and payment by getting involved with a popular
product as an affiliate marketer. This is probably the
easiest way to get your feet wet. It's low cost and most of
the promo work has already been done. I've covered this
quite extensively in a couple of earlier articles…you can
find them if you just google Jim Keayes Affiliate Products.
You might find something there that will be useful.

For now can start by visiting the web sites for Commission
Junction (CJ) and Clickbank, joining their sites (it's
free) and browsing the merchant offerings.

Learn the "3 Surefire Ways to make Money Online"

http://homebasedbusinessontheweb.com/cap/

Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.

Critical Steps to Online Success--How to get Maximum Response from your List

If you are focused and consistent with your article
writing you will quite quickly (within a couple of months)
start getting a lot of visitors to your site who accept
your free offer and are added to your list.

It starts painfully slowly but then the momentum just
builds and a great stream of new leads floods in every day.

When they opt-in and accept your free gift your
autoresponder will begin to send them the timed series of
emails you wrote a while back so you would be ready for
this.

You started by writing 5 emails but now you need to expand
that to 20. Pretty much just 4 cycles of the first 5 emails.

You remember what they were?

1. Welcome to my Newsletter
2. Here's some content
3. Here's another free gift
4. Here's some more content
5. Here's an eBook you can purchase

Send emails to your list on a regular basis and continue
to offer affiliate products and products you have created
yourself…but don't overburden them with offers.

Give value via information and giveaways. A link to your
latest article can be a good giveaway.

You rise above the crowd if you continue to contribute
valuable teaching content in your Newsletter. Most
marketers only write when they want to sell you something.

And don't forget to keep on writing those articles.

As you write your articles…especially if you create a
series of articles to deal with a specific topic…you can
combine them into an eBook which you can offer for sale.

You see the beauty of the system?

The articles become the eBooks; you post your articles on
your Blog; you turn your teaching emails into articles; you
turn your articles into emails.

You write the content once but you get to use it over and
over again.

Learn the "3 Surefire Ways to make Money Online"

http://homebasedbusinessontheweb.com/cap/

Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.