Wednesday, April 22, 2009
on your site. You must give them a strong call to action
and tell them exactly what they need to do to get the
benefits you outline! That's what a squeeze page is all
Next to having a powerful headline your call to action is
the most critical element of your sales page. There's no
point getting visitors to your site if they don't know what
to do. If your visitor is confused about what action you
want them to take, they will get lost in the confusion and
Layout the benefits for them in a way that will be easy
for them to understand. This isn't a contest where you
demonstrate your superior knowledge. Tell your visitor
"what's in it for them" in plain simple language.
It's a simple formula. You state the feature, follow it
with the benefit statement and then make the call to action.
Let's say you sell a stress-relief product. Your copy
might say something like this:
"After doing research and testing, I found a set of really
fabulous relaxation CD's that solved my recurring migraine
problems, improved my sleep, and increased my energy
levels-all in just a few days!
"Click here now to learn how these CD's can soothe your
troubles away and lead you to a more healthy and happy
As simple as that!
Remember that your visitors came to your website because
they were searching for something on the web and it looked
like you could provide it. They are wondering whether what
you have to offer will fill their need.
So make sure your copy is easy to read! I can't stress
As far as fonts go my research tells me this: stick with
Verdana font in full strength colors for your text wherever
possible. Verdana is considered the best font for reading
online and even the very basic video cards can display it.
Times New Roman may be the default Microsoft Font but on
screen Verdana is easier to read.
Remember: You're not trying to amuse or entertain with
your site. Your goal is to sell! Give your visitors great
sales copy that's easy to read, tell them exactly how to
access your product and you're half way there.
Now once you have followers on your list you will want to
help them further.
If you would like to learn how to do this go to:
"Online MLM Success"
Keep on Winning
Monday, April 20, 2009
Here's a great article by Diego Norte
What about Squidoo? Is it alive and well or has Twitter taken over?
Another way to market your business is to use social networking sites. Squidoo, just one of many, is considered a social networking site, however from an internet marketing perspective it is vastly different from the others. One key difference is that, Squidoo lets you sell blatantly without the worry of someone shutting you down. Another unique feature of Squidoo is it an adult social networking site. Thus, making it a great place to market your business as well as interact with other home internet business owners.
Squidoo allows you to create what's called a lens, which is basically an information portal about any topic you want. Squidoo also allows you to sign up and create as many lenses and categories as you want. You can very easily use these lenses to drive targeted traffic to your home internet business sites.
Once you have finished creating your lenses and specifically targeted to your home business niche, you then start socializing with other like minded marketers on this social networking site.
The secret to succeeding in using Squidoo is to provide information that is not only good information, but helpful information to people in your niche who are eager to receive that information. By using a good landing page you can effectively market as well as drive targeted traffic to your home-business opportunity. If you are already a respectable internet marketer then people will be more willing to buy an affiliate's product based on your recommendation.
How To Generate Traffic Using A Squidoo Lens
1. It is vitally important to put your main targeted keyword in your lens title. This is because lenses are pages and they can therefore rank in the search engines like your legitimate home internet business home page.
2. Choose a URL for your lens with your primary keyword. Do remember this, as it will help your search engine rankings too, because that URL is what you'll link to from other places.
3. Tag your lens with other long tail keyword. Look for the Squidoo lens creation wizard to give you the chance to do this when you first set up your lens.
4. One of the most important things you should remember is to add an RSS feed so as to make your lenses popular with search engines. There's a Squidoo module for RSS feeds, and search engines just love that kind of unique, frequently changing content.
5. Update you lens several times a week at minimum. You don't need to make major changes but quick and easy ones, just tweaking a little here and there and click publish. Although an RSS feed will help this, it is equally important that you also add hot new content in your lens.
6. When Squidoo masters recommend you to create many lenses, they actually meant create more specialized lenses based on long tail keywords in your niche. As you would already have a list of your keywords for your niche, you should start to dominate them. If you have a lens on work at home business, for example, you could create a more specialized lens call Work At Home Business For Retirees.
7. Link your related lenses to each other. This is a good technique as it is known to be good traffic building tip. You also build more links and more links means more visitors which ultimately gives you a higher ranking for your Squidoo lenses.
8. Use your lens like it's your blog and link to your legitimate home internet business sites. This is such an easy yet powerful technique. Search engines love Squidoo and so links from a high-ranking lens to your work at home business site can really boost your traffic.
9. Remember that Squidoo is firstly a social networking site so get sociable by visiting other internet marketer's lenses to give comments on their guest book. This also gets you one way links which generate traffic for you too.
10. Now, the trick to Squidoo is to not only have proper keywords in your lens, but to add many keywords to your lens. If your lenses sells a product, more traffic translate to more sales. You can check out what keywords people are typing in the search engines to arrive at your lens and easily add those keywords to your list.
11. Here is the final secret you an use. Mark your lens useful. One good way to make your lens useful is to present your information as a "how-to" lesson within your topic. This helps you build a good lens and your audience finds what they are looking for easily.Okay! So now you've got your leads... what are you going to do with them?
Here's the best kept secret in Online Marketing
"Online MLM Success Now!"
Let's Keep on Winning
Wednesday, April 8, 2009
Here's an excerpt from a great little article by Gery Carson, the founder of SFI:
What sort of emails should I send to my downline to get them to upgrade?
If you overdo the persuasion emails you may be painting yourself in your affiliates eyes as someone who is just in it for "selfish" reasons—that you're just wanting them to upgrade so YOU can "make some money off them."
And if that's what they think...guess what? You're going to get the OPPOSITE of what you are after. You're going to be actually having your affiliates shutting the door on you and SFI altogether. Not good!
Here's what you SHOULD be doing:
There's an old saying that people don't care what you say until they know you care, and it applies perfectly here. If your affiliates get the impression in any way that you just want to "make money off them," they're going to resent you, and they're not going to want to do anything to help you, which would of course include upgrading.
Therefore, your approach should ALWAYS be:
HOW CAN I HELP YOU?
All of your messages should revolve around this. Make sure that this theme comes through loud and clear! Don't even bring up upgrading. Let SFI be the one that "twists arms." You stick totally to things like:
- "Do you have any questions I can answer for you?"
- "Is there anything I can clarify for you about the SFI Powerline program?"
- "Have you been to the DBoard lately? There's a great thread there on how to X."
- "If there's anything I can help you with, don't hesitate to ask."
- and so on.
This is how you will engage your affiliates and build the critical relationships you need to create a thriving team.
Your own newsletter, mailed out 2 to 4 times a month, is also a superb way to stay in touch while providing helpful tips, training, and ideas. And what does such a newsletter say to your affiliates? It says you're working hard to provide them with the information they need to succeed. Not YOU, but THEM. And it says, "I'm here to help."
Help them...and you help yourself. The more people you help, the more successful you'll be.
Message from Jim Keayes:
If you want to check out SFI you can get my FREE BOOK:
Let's Keep on Winning