Tuesday, June 12, 2007

Critical Steps to Online Success - You must have a Website

If you are to succeed online in any significant way then you
must have a website of your own.

Yes…I know you can make some money as an affiliate without
a website but you really limit your options.

Why have a website?
You need a website as an interface
for information exchange between you and the clients on
your list. That is a place online where you can give
information about yourself and your clients can communicate
with you.

Until we come up with a better solution, marketing success
online depends on having a list of clients who have
indicated an interest in your niche and are responsive to
your emails.
You supply them with valuable information via
your newsletter and from time to time you show them one of
your offerings. Some of them will buy from you if they have
had a good experience with you in the past. You need a
website to make this transaction flow smoothly.

If you are using Article Marketing or Pay-per-Click as
your process to attract clients then you need a website for
them to visit so they can read about you and your offer and
decide if they want to join your Newsletter List or
investigate you Free Offer or whatever else you are
promoting. If they decide they want to proceed further then
they need to be able to communicate with you. You could do
this by email but as the volume of responses begins to pick
up you just won't have the time to handle every individual
response and you'll want to have a Web Form on your webpage
that connects to your auto-responder so they can give you
their contact information.

Once you have their contact information you will want to
respond with a "verification notice" (hosted on your site)
that tells them where to go and how to respond to the email
they will receive from your auto-responder. In these days
of spam email it is critical that the visitor verifies
their willingness to receive your information.

And finally you will want to send them your "download"
page so they can download your free product or make payment
for a paid product.

I think you can see how critical it is to have a website
of your own to make all of this possible. You can have your
own website hosted online for as little as $4 per month
it really makes sense to take this professional step