Wednesday, June 20, 2007

CRITICAL STEPS TO ONLINE SUCCESS--Write a "Thank you" email for your Auto-responder

Once you have some articles in the mill or some emails or Pay-per-Click programs running you will start getting visitors to your Opt-in web page where you will be offering your new FREE eBook.

You need to be ready for them!

What will you need to have in place?

You'll need your website up and running with your Opt-in page active and all of the links on it working…including the links to and from your Auto-responder.

You'll need a Download page on your site with a link to your free eBook so your visitors can download it once they opt-in.

And you'll need a thank you email in place at your Auto- responder. This email should tell them about the "Verification Email" they will receive and the importance of clicking the verification link and what to expect afterward.

Most reputable Auto-responders insist on this "double opt- in" step before they will add the respondent to your list.

This verification process is essential to keep us onside with the Can-Spam laws. The fines for spamming can be quite steep and an infringement can really set your business back. The "double opt-in" process ensures that we are in compliance and can argue from strength if a complaint should be lodged.

After your visitor verifies their request I like to simplify the process by immediately sending them the download page with the download link and instructions on how to download. This by-passes another email containing the download link and makes it faster for everyone.

Here's some sample text that I use-you can copy it or modify it however you like:
_________________________________

Hi There, Thanks for your interest!

Here's what you need to do now!

Go to your Email Account

You will find an "Email" in your Inbox.

The Email will arrive from "Your Website Name" and the Subject Line will say:

"Please verify your recent request for information"

All you need to do is "Click the link in the email" and your Download Instructions will be sent to you immediately. We do this to "protect your privacy" and make sure that it was in fact you who requested this information.

Note: If you somehow made an error in entering your email address just "Click Here" and re-enter your Contact Information now.

___________________________

Now this is perhaps a little more than you feel you need but you get the general idea.

Keep on Winning

Regards

Jim

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