Wednesday, July 11, 2007

7 Action Steps to Online Success-Session 3--Drive Traffic to your Website

We covered Action Steps 1 thru 4 in previous articles
which you may want to read, but I'll recap them here again
briefly.

1. You must have a website:
2. Write 5 Articles and turn them into an eBook:
3. You must have an Autoresponder:
4. Write a series of five emails for your Autoresponder list.

So now let's move on with Action Step 5.

5.You need to get traffic to your website:

I'll spend a bit more time on this step because it's
critical to your online success.

Pretty simple concept: no traffic at the squeeze page then
no list. No list usually means no clients and no business.

You can drive traffic to your site in a number of ways but
the two most effective are Article Marketing and Pay-per-
Click.

Pay-per-click is a fast and easy way to get traffic, but
it can get very expensive very quickly. I've spent quite a
bit of money here and generated a lot of traffic…but it
wasn't qualified and I didn't recoup my investment.

I have found that if you're not willing or able to pay up
for key words that work (and these are the ones everyone
wants to be positioned on, so the competition is often
fierce) then you won't attract qualified, motivated traffic
unless you're a PPC guru and truly understand the
intricacies of optimizing your key words to work seamlessly
with your landing page and stuff like that. I don't know
enough about how that all works and I don't know anyone who
does that I can ask.

On the other hand article marketing is virtually free,
maybe $25 per month for your website and autoresponder
(which you would still need for PPC anyway), and it
generates highly qualified, motivated, targeted traffic.

The down side to article marketing is that it's quite a
lot of work and takes some time to get started, but once it
hits momentum it's amazing.

Learn the "3 Surefire Ways to make Money Online"

http://homebasedbusinessontheweb.com/cap/


Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.

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