What exactly is MLM?
Let's start by looking at that!
First off…MLM is a real business!
I know we hear lots of detractors telling us that it's not
a real business but truly it is. A real viable product is
moved from the manufacturer to the end consumer by an
efficient mechanism. These days the product is usually
shipped direct from the factory to the end user by mail or
courier.
Billions of dollars worth of product gets shipped every
year!
So does MLM really work? I think those billions speak loud
and clear…of course it works!
So that's my first point: Billions of dollars of product
get moved into the market place every year.
By contrast in a pyramid scheme, nothing of value is
shipped. A pyramid is our best example of "the greater fool
theory"…greed run rampant; people looking for a quick
financial fix without doing any work. As long as you can
find some gullible person to buy in, you get your money
back…otherwise you have no recourse. Well…maybe a really
good friend will refund your money but you're probably too
embarrassed to ask.
The next thing I hear all the time is this: "the products
are over priced".
Well my answer to that is: "Compared to what?" Lexus and
Porsche cost five or six times what you can get a Chevy
Nova for but I don't hear anyone saying they're over
priced. In fact most people dream of being able to afford
one. They see the value!
Typically, a manufacturer chooses to market their product
via an MLM sales model because the product is usually super
high quality. They refuse to compromise on producing the
best product they can. So typically the price is higher
than run of the mill substitutes.
Products like this can't be sold off the shelf in a
supermarket. It needs an informed distributor to convey the
value to the potential customer.If an MLM company has gone
the distance for a few years, their product has found
acceptance in the marketplace. Acceptance means the end
user has found an ongoing benefit from the product.
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Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.
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