The most important person to see your sales page is the
visitor who has a need and is motivated to purchase
something to fill that need.
Your only job is to help your visitor find what they are
looking for. That's the real job of a professional sales
person. To give enough service and information to allow the
customer to make an informed decision as to whether your
product offers good value, is affordable to them and is
appropriate for their needs.
I see so many websites where the designer has gone off on
a wonderfully self gratifying, graphic design adventure and
completely forgotten about the needs of the reader.
The only purpose of your sales page is to communicate your
information to your visitor in a way that makes it truly
easy for them to reach the decision you desire; i.e. to
purchase your product or service or opt-in to your list if
it is truly a good solution for them. Everything else is
irrelevant ego gratification or just plain poor design.
And another thing!
Not everyone has amazing eyesight, so take this into
account too. I'm getting more and more long sighted. That
means I can't focus close up so I need to move my reading
material further and further away to be able to focus on
it. I like to wear reading glasses that allow me to focus
clearly on the screen from about three feet away. That's
about the standard distance for someone using a keyboard on
a slide out keyboard tray.
So what did you say… deal with it?
Well here's the thing: If you serve up text that is too
small or is in pale shades of grey or blue or green or,
heaven forbid, pink… people like me (and there's lots of
us) struggle to read it. We'll just close your page and
move on.
Don't make anything difficult for your reader. Don't do
anything to cause your visitor to leave your page before
they have had a chance to evaluate your offer.
Learn the "3 Surefire Ways to make Money Online"
http://homebasedbusinessontheweb.com/cap/
Jim Keayes is an expert Internet Marketer. He teaches people
to be successful online.
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