Well that's an easy one!
Until you know what you want to gain from your MLM
business, why you're doing it and what you're willing to
give up to make it happen, then you ain't goin' nowhere!
There's incredible power in a goal that you can truly
embrace! It will take you over and drive you on.
You'll never have to look for motivation again…it will
always be there.
Forget those dream boards and all that hoopla. Maybe they
work but I think they end up just being
transitory…frivolous stuff you think you want and put on
the fridge to keep your sponsor happy.
Your real "why" that will truly motivate you isn't just an
exciting or exotic goal, something it would be "nice to
have or to achieve". Oh, no! To truly be an effective
motivator your goal has to be gut-level-the total essence
of your being. Your soul must demand that you have it. You
know it's there but it's been hiding from you. Often
because you don't truly believe you can have it.
You see, once you know what you really truly want,
everything is possible!
Stumbling blocks become stepping stones. You work, you
fail, you re-design and you move forward again.
Don't waste your effort on somebody else's goal. Make sure
it's truly something that "you" want…totally without
reservation.
Say my wife would like the big new house, but I'd really
prefer the freedom that would come from having the income
generated from investing the money or maybe a boat. She
convinces me that the house would be great and I begin to
work toward this goal. Pretty soon an obstacle arises and I
give up.
Why did I give up?
That's easy! It wasn't my goal. I didn't really care about
a new house and my wife doesn't really care about the boat
I want. Goals are totally personal.
Often the goal is quite small; something that is
meaningless to others but incredibly important to you.
I remember a time when all I wanted was an extra $500
dollars a month so I could quit my second job which I
hated. Doesn't sound like much but it was enough to get me
started and keep me in the game.
Once I knew exactly what I wanted it was easy to put
together a plan to get it.
I knew what I wanted, why I wanted it and what I was
willing to give up to get it.
Would you like to learn how to build your Network Marketing Business Online?
I have just completed a new book: "The Perfect Online Network Marketing Business".
You can download it FREE here: " The Perfect Online Network Marketing Business "
Plus there’s a goldmine of information in my other FREE book: "How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business".
Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.
Friday, July 27, 2007
Secrets of MLM Online Success: Is MLM a Real Business
I guess we start by considering what is a real business?
How would "you" define one?
Don't you think that if MLM was bogus that they wouldn't
be doing billions of dollars a year in sales?
And what about the claim that it's only the distributors
who are buying the product to keep their businesses active?
Well lots of distributors may be buying and using the
product, but mostly it's not to keep their businesses
active.
Why is that?
Because most distributors don't have a business to speak
of!
The average distributor sponsors 2.7 people into their
business in their lifetime. But that average is pushed up
by the active sponsors who enroll tens and even hundreds of
associates personally.
The fact is that most people who enter an MLM business
don't sponsor anyone. They ask two people to join, get
rejected, don't like it (and who can blame them; there is a
better way) and they stop trying. But lots of these
distributors joined the business because they saw a
personal benefit from the product. So they don't drop
out…they continue to use the product for years on end even
when there's no financial reward. Why is that? Because
they feel that the product is value at the price.
I certainly have had amazing benefits from the high
quality products distributed by MLM companies.
In my MLM business we do a lot of business around the
world with people who are just customers. (That's the
benefit of the internet and direct to consumer shipping).
They got involved to use the product, they find it's
beneficial to their health and they continue to use it for
years. Sure we sign some of them up as distributors on the
basis that they may tell someone of the benefits they are
getting from the product and actually stumble into building
a business that allows them to get their product for free;
but basically they are customers…and as distributors they
can buy at preferred prices.
A big chunk of our income comes from registered customers
who sign in to their account and order their own product.
No one is cajoling or "selling" them.
If an MLM company is successful then the customers think
the product represents real value. It does something for
them that they haven't found elsewhere.
Would you like to learn how to build your Network Marketing Business Online?
I have just completed a new book: "The Perfect Online Network Marketing Business".
You can download it FREE here: " The Perfect Online Network Marketing Business "
Plus there’s a goldmine of information in my other FREE book: "How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business".
Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.
How would "you" define one?
Don't you think that if MLM was bogus that they wouldn't
be doing billions of dollars a year in sales?
And what about the claim that it's only the distributors
who are buying the product to keep their businesses active?
Well lots of distributors may be buying and using the
product, but mostly it's not to keep their businesses
active.
Why is that?
Because most distributors don't have a business to speak
of!
The average distributor sponsors 2.7 people into their
business in their lifetime. But that average is pushed up
by the active sponsors who enroll tens and even hundreds of
associates personally.
The fact is that most people who enter an MLM business
don't sponsor anyone. They ask two people to join, get
rejected, don't like it (and who can blame them; there is a
better way) and they stop trying. But lots of these
distributors joined the business because they saw a
personal benefit from the product. So they don't drop
out…they continue to use the product for years on end even
when there's no financial reward. Why is that? Because
they feel that the product is value at the price.
I certainly have had amazing benefits from the high
quality products distributed by MLM companies.
In my MLM business we do a lot of business around the
world with people who are just customers. (That's the
benefit of the internet and direct to consumer shipping).
They got involved to use the product, they find it's
beneficial to their health and they continue to use it for
years. Sure we sign some of them up as distributors on the
basis that they may tell someone of the benefits they are
getting from the product and actually stumble into building
a business that allows them to get their product for free;
but basically they are customers…and as distributors they
can buy at preferred prices.
A big chunk of our income comes from registered customers
who sign in to their account and order their own product.
No one is cajoling or "selling" them.
If an MLM company is successful then the customers think
the product represents real value. It does something for
them that they haven't found elsewhere.
Would you like to learn how to build your Network Marketing Business Online?
I have just completed a new book: "The Perfect Online Network Marketing Business".
You can download it FREE here: " The Perfect Online Network Marketing Business "
Plus there’s a goldmine of information in my other FREE book: "How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business".
Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.
Secrets of MLM Online Success: Is MLM Legit?
What exactly is MLM?
Let's start by looking at that!
First off…MLM is a real business!
I know we hear lots of detractors telling us that it's not
a real business but truly it is. A real viable product is
moved from the manufacturer to the end consumer by an
efficient mechanism. These days the product is usually
shipped direct from the factory to the end user by mail or
courier.
Billions of dollars worth of product gets shipped every
year!
So does MLM really work? I think those billions speak loud
and clear…of course it works!
So that's my first point: Billions of dollars of product
get moved into the market place every year.
By contrast in a pyramid scheme, nothing of value is
shipped. A pyramid is our best example of "the greater fool
theory"…greed run rampant; people looking for a quick
financial fix without doing any work. As long as you can
find some gullible person to buy in, you get your money
back…otherwise you have no recourse. Well…maybe a really
good friend will refund your money but you're probably too
embarrassed to ask.
The next thing I hear all the time is this: "the products
are over priced".
Well my answer to that is: "Compared to what?" Lexus and
Porsche cost five or six times what you can get a Chevy
Nova for but I don't hear anyone saying they're over
priced. In fact most people dream of being able to afford
one. They see the value!
Typically, a manufacturer chooses to market their product
via an MLM sales model because the product is usually super
high quality. They refuse to compromise on producing the
best product they can. So typically the price is higher
than run of the mill substitutes.
Products like this can't be sold off the shelf in a
supermarket. It needs an informed distributor to convey the
value to the potential customer.If an MLM company has gone
the distance for a few years, their product has found
acceptance in the marketplace. Acceptance means the end
user has found an ongoing benefit from the product.
Would you like to learn how to build your Network Marketing Business Online?
I have just completed a new book: "The Perfect Online Network Marketing Business".
You can download it FREE here: " The Perfect Online Network Marketing Business "
Plus there’s a goldmine of information in my other FREE book: "How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business".
Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.
Let's start by looking at that!
First off…MLM is a real business!
I know we hear lots of detractors telling us that it's not
a real business but truly it is. A real viable product is
moved from the manufacturer to the end consumer by an
efficient mechanism. These days the product is usually
shipped direct from the factory to the end user by mail or
courier.
Billions of dollars worth of product gets shipped every
year!
So does MLM really work? I think those billions speak loud
and clear…of course it works!
So that's my first point: Billions of dollars of product
get moved into the market place every year.
By contrast in a pyramid scheme, nothing of value is
shipped. A pyramid is our best example of "the greater fool
theory"…greed run rampant; people looking for a quick
financial fix without doing any work. As long as you can
find some gullible person to buy in, you get your money
back…otherwise you have no recourse. Well…maybe a really
good friend will refund your money but you're probably too
embarrassed to ask.
The next thing I hear all the time is this: "the products
are over priced".
Well my answer to that is: "Compared to what?" Lexus and
Porsche cost five or six times what you can get a Chevy
Nova for but I don't hear anyone saying they're over
priced. In fact most people dream of being able to afford
one. They see the value!
Typically, a manufacturer chooses to market their product
via an MLM sales model because the product is usually super
high quality. They refuse to compromise on producing the
best product they can. So typically the price is higher
than run of the mill substitutes.
Products like this can't be sold off the shelf in a
supermarket. It needs an informed distributor to convey the
value to the potential customer.If an MLM company has gone
the distance for a few years, their product has found
acceptance in the marketplace. Acceptance means the end
user has found an ongoing benefit from the product.
Would you like to learn how to build your Network Marketing Business Online?
I have just completed a new book: "The Perfect Online Network Marketing Business".
You can download it FREE here: " The Perfect Online Network Marketing Business "
Plus there’s a goldmine of information in my other FREE book: "How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business".
Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.
Critical Steps to Online Success-The Absolute Best Way to Build Your List!
The most Critical Step to online success is to build your
list. Long term this will pay you more than anything else
you may do.
Why is that?
Because it's yours! You built it, you own it and if you
treat your clients well they will stay with you forever.
Article Marketing is without doubt the absolute best way
to build your list.
Have you tried it but find you're not having any success?
Are your articles not getting opened?
Do you want to know how to get your articles read and how
to get click thrus from readers?
Well there's a knack to it!
It's all in how you set up your article! Once you start
doing it right those click thrus will really start to click!
Here's what you do…
1. You must have a great title:
Getting your articles opened is all about the title. A
great title will grab your visitor's attention and they'll
click your article to see what's inside. A great title
grabs their interest-it tells the reader what they can
learn in the article, and it also arouses curiosity.
So what is a great title?
Great titles have clarity and directness. They stand up
and yell "action". They don't waffle around. They ask a
question…they promise a great outcome…they make a call to
action. They say: "Open "me" and your problems will be
solved."!
Visit a few of the article directories and look at their
"most read articles" page. There's a striking difference in
the directness and clarity of these titles versus articles
in general.
2. You must have a great opening paragraph:
Your first sentence or set of sentences must be just as
powerful as your title. You can't afford to disappoint your
reader. Tell them what they're going to get from your
article and why this will be a benefit to them.
If you don't do this your reader will feel let down…you
haven't provided what you promised… they'll click away and
look somewhere else.
3. You must continue to hold your readers' attention:
After the promise of the title and the opening paragraph
you must continue to hold your readers' attention. You must
now fulfill their expectations. Your information must be
concise, informative and to the point.
Give your reader useful information; information that can
be immediately put into action. Your purpose is wherever
possible to provide information that will make a positive
change in your readers life. You don't need to teach them
everything about the topic… that's probably a life times
work. One article of a few hundred words can't accomplish
this.
But, whatever you write…make it count. Don't just throw up
an article to get another one in the mill. People will come
to expect quality if that's what you provide and they'll
continue to look for your articles and be excited to read
them.
4. Place a compelling call to action in your bio:
At the end of the article you must place a compelling call
to action. You can also refer them to your link from the
body of your article; something like: "for more info click
my link below".
Don't just put your name and accomplishments and a link
in your bio… include a call to action. Tell the reader to
click through to your site for more information on the
topic. Tell them the benefits they can receive from your
site. Then add the link to your site. After that, put
your bio information--and your link again, or another if
you have two sites or two interesting pages.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
list. Long term this will pay you more than anything else
you may do.
Why is that?
Because it's yours! You built it, you own it and if you
treat your clients well they will stay with you forever.
Article Marketing is without doubt the absolute best way
to build your list.
Have you tried it but find you're not having any success?
Are your articles not getting opened?
Do you want to know how to get your articles read and how
to get click thrus from readers?
Well there's a knack to it!
It's all in how you set up your article! Once you start
doing it right those click thrus will really start to click!
Here's what you do…
1. You must have a great title:
Getting your articles opened is all about the title. A
great title will grab your visitor's attention and they'll
click your article to see what's inside. A great title
grabs their interest-it tells the reader what they can
learn in the article, and it also arouses curiosity.
So what is a great title?
Great titles have clarity and directness. They stand up
and yell "action". They don't waffle around. They ask a
question…they promise a great outcome…they make a call to
action. They say: "Open "me" and your problems will be
solved."!
Visit a few of the article directories and look at their
"most read articles" page. There's a striking difference in
the directness and clarity of these titles versus articles
in general.
2. You must have a great opening paragraph:
Your first sentence or set of sentences must be just as
powerful as your title. You can't afford to disappoint your
reader. Tell them what they're going to get from your
article and why this will be a benefit to them.
If you don't do this your reader will feel let down…you
haven't provided what you promised… they'll click away and
look somewhere else.
3. You must continue to hold your readers' attention:
After the promise of the title and the opening paragraph
you must continue to hold your readers' attention. You must
now fulfill their expectations. Your information must be
concise, informative and to the point.
Give your reader useful information; information that can
be immediately put into action. Your purpose is wherever
possible to provide information that will make a positive
change in your readers life. You don't need to teach them
everything about the topic… that's probably a life times
work. One article of a few hundred words can't accomplish
this.
But, whatever you write…make it count. Don't just throw up
an article to get another one in the mill. People will come
to expect quality if that's what you provide and they'll
continue to look for your articles and be excited to read
them.
4. Place a compelling call to action in your bio:
At the end of the article you must place a compelling call
to action. You can also refer them to your link from the
body of your article; something like: "for more info click
my link below".
Don't just put your name and accomplishments and a link
in your bio… include a call to action. Tell the reader to
click through to your site for more information on the
topic. Tell them the benefits they can receive from your
site. Then add the link to your site. After that, put
your bio information--and your link again, or another if
you have two sites or two interesting pages.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
Critical Steps to Online Success - Want More Traffic At Your Website?
You know my thinking on this: If you do nothing else each
day, you must move forward on building your list-it's your
most Critical Step in the marketing chain.
And getting more traffic to your opt-in page is the way to
speed it up.
And by now you know that I believe article marketing is
the best way to make this happen.
Maybe you've tried article marketing, your articles
getting opened, but you're not getting click thrus to your
squeeze page?
Let's see what we can do to fix that…
First the good news: "you're doing something right"; you
must be writing titles that are attracting traffic to your
article or you wouldn't have any readers.
One reason that you aren't getting clicks on your link
might be that the reader isn't getting that far. You could
be losing them in the first couple of paragraphs.
Your first sentence or set of sentences must be almost as
powerful as your title. You can't afford to disappoint your
reader. Tell them what they're going to get from your
article and why this will be a benefit to them.
If you don't do this your reader will feel let down…you
haven't provided what you promised… they'll click away and
look somewhere else.
There's an old army adage that goes like this:
"Tell them what you're going to tell them; tell it to
them; then recap and tell them what you told them."
If you adopt this formula you'll have great success with
your article writing…but remember to keep the recap
short…maybe just one sentence or a short paragraph.
Let's say this is your title:
"Want to take Great Photographs? Is your camera letting
you down? Here's how to test it…"
You might start your article something like this:
______________________________________________________
Are you not very happy with how your photo shots are
coming out lately?
Would you like some help?
I have found that in all endeavors the best tools bring
the best results.
It just might be that your camera is falling down on the
job!
Here's a way to test your camera to find out if it really
is the culprit:
***Now you add some info on how to do this***
.
.
.
Then quickly you wrap it up:
If these tests indicate your camera is at fault you can
take steps to upgrade. Otherwise you need to look further.
Click my link below for more information.
______________________________________________________
See how we followed the formula here?
We introduced the topic in a way that created interest in
the solution, we gave the solution and we wrapped it up.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
day, you must move forward on building your list-it's your
most Critical Step in the marketing chain.
And getting more traffic to your opt-in page is the way to
speed it up.
And by now you know that I believe article marketing is
the best way to make this happen.
Maybe you've tried article marketing, your articles
getting opened, but you're not getting click thrus to your
squeeze page?
Let's see what we can do to fix that…
First the good news: "you're doing something right"; you
must be writing titles that are attracting traffic to your
article or you wouldn't have any readers.
One reason that you aren't getting clicks on your link
might be that the reader isn't getting that far. You could
be losing them in the first couple of paragraphs.
Your first sentence or set of sentences must be almost as
powerful as your title. You can't afford to disappoint your
reader. Tell them what they're going to get from your
article and why this will be a benefit to them.
If you don't do this your reader will feel let down…you
haven't provided what you promised… they'll click away and
look somewhere else.
There's an old army adage that goes like this:
"Tell them what you're going to tell them; tell it to
them; then recap and tell them what you told them."
If you adopt this formula you'll have great success with
your article writing…but remember to keep the recap
short…maybe just one sentence or a short paragraph.
Let's say this is your title:
"Want to take Great Photographs? Is your camera letting
you down? Here's how to test it…"
You might start your article something like this:
______________________________________________________
Are you not very happy with how your photo shots are
coming out lately?
Would you like some help?
I have found that in all endeavors the best tools bring
the best results.
It just might be that your camera is falling down on the
job!
Here's a way to test your camera to find out if it really
is the culprit:
***Now you add some info on how to do this***
.
.
.
Then quickly you wrap it up:
If these tests indicate your camera is at fault you can
take steps to upgrade. Otherwise you need to look further.
Click my link below for more information.
______________________________________________________
See how we followed the formula here?
We introduced the topic in a way that created interest in
the solution, we gave the solution and we wrapped it up.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
Critical Steps To Online Success--Do You Need Help Building Your List?
Have you been trying to build your list, but it's just not
happening?
Have you tried article writing but that didn't work either?
Are your articles getting opened, but you're not getting
click thrus to your squeeze page?
There could be a number of reasons for this.
If your articles are getting opened then your title must
be OK.
The next critical step is to have 2 or 3 short strong
opening sentences or paragraphs…I've covered how to do this
in an earlier article…you can probably find it if you
search my name in the index.
If you've done both those things and you're still not
getting many click thrus then you are losing them in the
body…the "information segment" of your article.
After the promise of the title and the opening paragraph
you must continue to hold your readers' attention. You must
now fulfill their expectations. Your information must be
concise, informative and to the point.
Give your reader information that will be useful to them;
information that can be immediately put into action. Your
purpose is wherever possible to provide information that
will make a positive change in your reader's life.
But, whatever you write…make it count!
This is a performance you are staging…your reader is your
audience!
Have you ever been to a comedy show where the comic
started to lose the audience? Often good manners will keep
them in their seats for awhile but eventually if it gets
bad enough they will leave.
You don't have the saving grace of good manners to keep
your audience reading your article. If you're not
delivering the goods in an interesting, informative and
professional manner they will click away and look elsewhere.
If you think this might be an issue for you then perhaps
you need to take some writing lessons?
Meantime, here are a few ideas that might help:
Create a plan for your article: opening, body, closing. A
length of 300 to 500 words is a good size article.
Then set out 3 or 4 main points that you wish to cover in
the body of your article, organize them into an order that
lets the ideas flow, and devote a segment or paragraph to
each.
Use numbered points if appropriate.
Break up your paragraphs-keep them short.
People don't like reading text in big blocks; it's hard to
keep your place. So make sure there's lots of white space.
I like to use semi-colons, dashes and 3 dots to allow me to
make a series of short strong statements rather than a long
run-on sentence.
Vary your sentence lengths…short, medium and long.
Make statements and let them stand out as a single line.
Don't repeat words in close proximity to each other.
And finally: "write in haste and correct at leisure". If
the ideas are flowing just get them down fast. You can
easily come back and clean it up later.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
happening?
Have you tried article writing but that didn't work either?
Are your articles getting opened, but you're not getting
click thrus to your squeeze page?
There could be a number of reasons for this.
If your articles are getting opened then your title must
be OK.
The next critical step is to have 2 or 3 short strong
opening sentences or paragraphs…I've covered how to do this
in an earlier article…you can probably find it if you
search my name in the index.
If you've done both those things and you're still not
getting many click thrus then you are losing them in the
body…the "information segment" of your article.
After the promise of the title and the opening paragraph
you must continue to hold your readers' attention. You must
now fulfill their expectations. Your information must be
concise, informative and to the point.
Give your reader information that will be useful to them;
information that can be immediately put into action. Your
purpose is wherever possible to provide information that
will make a positive change in your reader's life.
But, whatever you write…make it count!
This is a performance you are staging…your reader is your
audience!
Have you ever been to a comedy show where the comic
started to lose the audience? Often good manners will keep
them in their seats for awhile but eventually if it gets
bad enough they will leave.
You don't have the saving grace of good manners to keep
your audience reading your article. If you're not
delivering the goods in an interesting, informative and
professional manner they will click away and look elsewhere.
If you think this might be an issue for you then perhaps
you need to take some writing lessons?
Meantime, here are a few ideas that might help:
Create a plan for your article: opening, body, closing. A
length of 300 to 500 words is a good size article.
Then set out 3 or 4 main points that you wish to cover in
the body of your article, organize them into an order that
lets the ideas flow, and devote a segment or paragraph to
each.
Use numbered points if appropriate.
Break up your paragraphs-keep them short.
People don't like reading text in big blocks; it's hard to
keep your place. So make sure there's lots of white space.
I like to use semi-colons, dashes and 3 dots to allow me to
make a series of short strong statements rather than a long
run-on sentence.
Vary your sentence lengths…short, medium and long.
Make statements and let them stand out as a single line.
Don't repeat words in close proximity to each other.
And finally: "write in haste and correct at leisure". If
the ideas are flowing just get them down fast. You can
easily come back and clean it up later.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
Critical Steps to Online Success-How to Speed Up Your List Building.
Building your list is the most Critical Step on the road
to online success and there's no better way than article
marketing to make this happen.
If you've been working at article marketing but not
getting much success then here's the most important thing
to do.
Start creating powerful titles for your articles!
The title is all you've got to make a first
impression…it's your advertisement. You must make it work
for you! There's so much competition for a web searcher's
attention in the search engines today. Your article title
must stand out from the crowd.
It must reach out and grab the web searcher and say loudly:
"Read Me! I can help you!"
Without an attention grabbing title your articles will be
lost in the herd!
Visitors who read articles are looking for specific
information; a solution to a problem. Your title must tell
them how you can help.
Here's what a truly great title is all about!
"Extra! Extra! Read all about it! Young family slain by
crazed gorilla!"
Does that get your attention? Of course it does! And if we
can find a place where such an exuberant title is
appropriate that's exactly what we should use.
You don't really need to be quite as brazen as that…but
you get the idea.
Make it powerful!
As I wrote in an earlier article:
"Great titles have clarity and directness. They stand up
and yell "action". They don't waffle around. They ask a
question…they promise a great outcome…they make a call to
action. They say: "Open "me" and your problems will be
solved."!"
Here's an example:
"How to take Great Photographs: You must have a great
camera! Which one should you buy…?"
This title tells the reader right up front: "This article
will be about how to take great photographs". Anyone
looking for information on Dog Grooming knows that this
article isn't for them-but photographers will take notice
even if they were searching for something else. It goes on
to tell you that great photos need to start with a great
camera and then it promises to show you how to buy one.
The reader is left in no doubt as to what they will find
inside!
Compare this with:
"If you're finding your photos aren't very good you might
consider buying a better camera".
You see the difference?
The first one reaches out and announces itself…you
immediately know what to expect. This is an article on
"Taking Great Photos".
The second one tells the same story but it waffles and the
story is buried; you're three-quarters of the way along the
first line before you find out what it's about.
If you follow just this one principle you find a great
improvement in the traffic to your articles.
Visit a few of the article directories and look at their
"most read articles" page for some more ideas. There's a
striking difference in the directness and clarity of these
titles versus articles in general.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
to online success and there's no better way than article
marketing to make this happen.
If you've been working at article marketing but not
getting much success then here's the most important thing
to do.
Start creating powerful titles for your articles!
The title is all you've got to make a first
impression…it's your advertisement. You must make it work
for you! There's so much competition for a web searcher's
attention in the search engines today. Your article title
must stand out from the crowd.
It must reach out and grab the web searcher and say loudly:
"Read Me! I can help you!"
Without an attention grabbing title your articles will be
lost in the herd!
Visitors who read articles are looking for specific
information; a solution to a problem. Your title must tell
them how you can help.
Here's what a truly great title is all about!
"Extra! Extra! Read all about it! Young family slain by
crazed gorilla!"
Does that get your attention? Of course it does! And if we
can find a place where such an exuberant title is
appropriate that's exactly what we should use.
You don't really need to be quite as brazen as that…but
you get the idea.
Make it powerful!
As I wrote in an earlier article:
"Great titles have clarity and directness. They stand up
and yell "action". They don't waffle around. They ask a
question…they promise a great outcome…they make a call to
action. They say: "Open "me" and your problems will be
solved."!"
Here's an example:
"How to take Great Photographs: You must have a great
camera! Which one should you buy…?"
This title tells the reader right up front: "This article
will be about how to take great photographs". Anyone
looking for information on Dog Grooming knows that this
article isn't for them-but photographers will take notice
even if they were searching for something else. It goes on
to tell you that great photos need to start with a great
camera and then it promises to show you how to buy one.
The reader is left in no doubt as to what they will find
inside!
Compare this with:
"If you're finding your photos aren't very good you might
consider buying a better camera".
You see the difference?
The first one reaches out and announces itself…you
immediately know what to expect. This is an article on
"Taking Great Photos".
The second one tells the same story but it waffles and the
story is buried; you're three-quarters of the way along the
first line before you find out what it's about.
If you follow just this one principle you find a great
improvement in the traffic to your articles.
Visit a few of the article directories and look at their
"most read articles" page for some more ideas. There's a
striking difference in the directness and clarity of these
titles versus articles in general.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
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