Building your list is the most Critical Step on the road
to online success and there's no better way than article
marketing to make this happen.
If you've been working at article marketing but not
getting much success then here's the most important thing
to do.
Start creating powerful titles for your articles!
The title is all you've got to make a first
impression…it's your advertisement. You must make it work
for you! There's so much competition for a web searcher's
attention in the search engines today. Your article title
must stand out from the crowd.
It must reach out and grab the web searcher and say loudly:
"Read Me! I can help you!"
Without an attention grabbing title your articles will be
lost in the herd!
Visitors who read articles are looking for specific
information; a solution to a problem. Your title must tell
them how you can help.
Here's what a truly great title is all about!
"Extra! Extra! Read all about it! Young family slain by
crazed gorilla!"
Does that get your attention? Of course it does! And if we
can find a place where such an exuberant title is
appropriate that's exactly what we should use.
You don't really need to be quite as brazen as that…but
you get the idea.
Make it powerful!
As I wrote in an earlier article:
"Great titles have clarity and directness. They stand up
and yell "action". They don't waffle around. They ask a
question…they promise a great outcome…they make a call to
action. They say: "Open "me" and your problems will be
solved."!"
Here's an example:
"How to take Great Photographs: You must have a great
camera! Which one should you buy…?"
This title tells the reader right up front: "This article
will be about how to take great photographs". Anyone
looking for information on Dog Grooming knows that this
article isn't for them-but photographers will take notice
even if they were searching for something else. It goes on
to tell you that great photos need to start with a great
camera and then it promises to show you how to buy one.
The reader is left in no doubt as to what they will find
inside!
Compare this with:
"If you're finding your photos aren't very good you might
consider buying a better camera".
You see the difference?
The first one reaches out and announces itself…you
immediately know what to expect. This is an article on
"Taking Great Photos".
The second one tells the same story but it waffles and the
story is buried; you're three-quarters of the way along the
first line before you find out what it's about.
If you follow just this one principle you find a great
improvement in the traffic to your articles.
Visit a few of the article directories and look at their
"most read articles" page for some more ideas. There's a
striking difference in the directness and clarity of these
titles versus articles in general.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
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