Have you been trying to build your list, but it's just not
happening?
Have you tried article writing but that didn't work either?
Are your articles getting opened, but you're not getting
click thrus to your squeeze page?
There could be a number of reasons for this.
If your articles are getting opened then your title must
be OK.
The next critical step is to have 2 or 3 short strong
opening sentences or paragraphs…I've covered how to do this
in an earlier article…you can probably find it if you
search my name in the index.
If you've done both those things and you're still not
getting many click thrus then you are losing them in the
body…the "information segment" of your article.
After the promise of the title and the opening paragraph
you must continue to hold your readers' attention. You must
now fulfill their expectations. Your information must be
concise, informative and to the point.
Give your reader information that will be useful to them;
information that can be immediately put into action. Your
purpose is wherever possible to provide information that
will make a positive change in your reader's life.
But, whatever you write…make it count!
This is a performance you are staging…your reader is your
audience!
Have you ever been to a comedy show where the comic
started to lose the audience? Often good manners will keep
them in their seats for awhile but eventually if it gets
bad enough they will leave.
You don't have the saving grace of good manners to keep
your audience reading your article. If you're not
delivering the goods in an interesting, informative and
professional manner they will click away and look elsewhere.
If you think this might be an issue for you then perhaps
you need to take some writing lessons?
Meantime, here are a few ideas that might help:
Create a plan for your article: opening, body, closing. A
length of 300 to 500 words is a good size article.
Then set out 3 or 4 main points that you wish to cover in
the body of your article, organize them into an order that
lets the ideas flow, and devote a segment or paragraph to
each.
Use numbered points if appropriate.
Break up your paragraphs-keep them short.
People don't like reading text in big blocks; it's hard to
keep your place. So make sure there's lots of white space.
I like to use semi-colons, dashes and 3 dots to allow me to
make a series of short strong statements rather than a long
run-on sentence.
Vary your sentence lengths…short, medium and long.
Make statements and let them stand out as a single line.
Don't repeat words in close proximity to each other.
And finally: "write in haste and correct at leisure". If
the ideas are flowing just get them down fast. You can
easily come back and clean it up later.
Would you like to learn the secrets to start and run a Successful Online Business?
I have just completed a new book called "How to use the Secret Magic of Article Writing to Start and run A Successful Online Business”.
You can Download it FREE here: "The Secret Magic of Article Writing"
You may also like to read my other FREE book: "Three Surefire Ways to Make Money Online"
Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.
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